Comments on: Why Wineries Might Want To Look At Their SEO http://acanmedia.com/why-wineries-might-want-to-look-at-their-seo/ Practical tools for winery conversational marketing Mon, 22 Aug 2011 10:15:30 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Mike Duffy http://acanmedia.com/why-wineries-might-want-to-look-at-their-seo/comment-page-1/#comment-2225 Mike Duffy Wed, 16 Dec 2009 23:27:39 +0000 http://acanmedia.com/?p=406#comment-2225 I think I agree with you. :-) So, why does Goosecross rank so well, and Neal appear on the 2nd page of results? What can wineries do (besides hire one of us)? I think I agree with you. :-)

So, why does Goosecross rank so well, and Neal appear on the 2nd page of results? What can wineries do (besides hire one of us)?

]]> By: Tim Elliott http://acanmedia.com/why-wineries-might-want-to-look-at-their-seo/comment-page-1/#comment-2224 Tim Elliott Wed, 16 Dec 2009 16:25:12 +0000 http://acanmedia.com/?p=406#comment-2224 I was suggesting that wineries should own the first page of search results for their specific wines and not generic terms like varietal or even region. For example when you search on 'Goosecross Chardonnay 2007' you get the information the winery has provided as the first result. Do the same for 'Neal Family Cabernet 2003' and you get CellarTracker, Snooth and other retailers before the winery. They might end up selling the wine via those retailers but consumers like to buy directly from the winery particularly if they are limited production or hard to find at retail. The bottom line is to try to control the user experience and maybe capture the sale. Being the first or second result will be important as consumers start to use their mobile devices to make purchases. I recommend producing compelling content regularly and use a CMS like Wordpress to power your website as the best way to SEO your web presence. If you want to do the fancy keyword stuff, fine, but I wouldn't start there. What do you think Mr. Winery Website Report? ;-) I was suggesting that wineries should own the first page of search results for their specific wines and not generic terms like varietal or even region. For example when you search on 'Goosecross Chardonnay 2007' you get the information the winery has provided as the first result. Do the same for 'Neal Family Cabernet 2003' and you get CellarTracker, Snooth and other retailers before the winery. They might end up selling the wine via those retailers but consumers like to buy directly from the winery particularly if they are limited production or hard to find at retail. The bottom line is to try to control the user experience and maybe capture the sale. Being the first or second result will be important as consumers start to use their mobile devices to make purchases.

I recommend producing compelling content regularly and use a CMS like WordPress to power your website as the best way to SEO your web presence. If you want to do the fancy keyword stuff, fine, but I wouldn't start there.

What do you think Mr. Winery Website Report? ;-)

]]> By: Mike Duffy http://acanmedia.com/why-wineries-might-want-to-look-at-their-seo/comment-page-1/#comment-2223 Mike Duffy Tue, 15 Dec 2009 17:41:39 +0000 http://acanmedia.com/?p=406#comment-2223 I think the real question is "What are you currently optimizing for?" and "What are people searching for?" (which is what you should actually be optimizing for). It's EXTREMELY unlikely that a winery will rank highly for generic (but commonly searched terms) like "red wine" or a varietal name such as "zinfandel". I'm not convinced that any amount of SEO will change that. How should wineries approach SEO, in your opinion? I think the real question is "What are you currently optimizing for?" and "What are people searching for?" (which is what you should actually be optimizing for).

It's EXTREMELY unlikely that a winery will rank highly for generic (but commonly searched terms) like "red wine" or a varietal name such as "zinfandel". I'm not convinced that any amount of SEO will change that.

How should wineries approach SEO, in your opinion?

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