A post over at Mike Duffy’s Winery Website Report blog reminded me to post about the popular Twitter micro-blogging-messaging service and how it relates to wine marketing.
For some wine bloggers, Twitter remains somewhat of an enigma; super popular with tech bloggers, the service has spawned a growing wine community over the past year or so. Some use it as a chat room, while others post tasting notes or share links.
But I think Twitter has a lot more potential for a winery to exploit that Mike touches on in his post:
5. Once a week, tweet (that is, send) a special promotional code to your followers for free shipping, an 10% discount, a limited availability wine, a rubber chicken, whatever…
6. See what happens. If you like the results, do more of it. If not, experiment a bit. You cannot fail, only learn, my young Padawan.
Or you could up the ante, Gary Vaynerchuk style and give away something. Wrist bands, coasters, pens or something else seemingly insignificant with your brand stamped on it (along with your website address, of course). If you post it, they will come. And they will give you their name, postal address, email and phone number in return. Think of it as another way to build your direct mail list.
It’s also surprising how many website or blog visits you will get referred from Twitter. This is because of it’s search engine indexing ability that works the same as a blog does. The more you Twitter, the more indexed your winery is and, over time, the more visits you will get. And for those who don’t want to make the commitment of a blog, Twitter is a good place to start.
Give it a try; all you have to loose is a bit of your time and you will likely see more traffic to your websites as a result.
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