Comments on: The Most Influential Wine Blogs http://acanmedia.com/the-most-influential-wine-blogs/ Conversational Marketing for the Wine Industry Wed, 10 Feb 2010 18:16:29 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Paul Mabray http://acanmedia.com/the-most-influential-wine-blogs/comment-page-1/#comment-2116 Paul Mabray Tue, 17 Mar 2009 18:05:45 +0000 http://acanmedia.com/?p=299#comment-2116 Interesting title and thanks for the article. Again, our job is not to measure who is most influential. Our position has ALWAYS been that all blogs have an audience and all audiences are valuable. Our intent is to help measure the channel and give guidance to wineries about how to work with bloggers and how much influence the aggregate channels has. I think trying to polarize our report as being judgmental of bloggers is a bit or a misdirect. Blogging is good for the wine industry - period. Interesting title and thanks for the article. Again, our job is not to measure who is most influential. Our position has ALWAYS been that all blogs have an audience and all audiences are valuable. Our intent is to help measure the channel and give guidance to wineries about how to work with bloggers and how much influence the aggregate channels has. I think trying to polarize our report as being judgmental of bloggers is a bit or a misdirect. Blogging is good for the wine industry – period.

]]> By: Terry http://acanmedia.com/the-most-influential-wine-blogs/comment-page-1/#comment-2099 Terry Thu, 26 Feb 2009 19:32:22 +0000 http://acanmedia.com/?p=299#comment-2099 While I will be pleased to see the study, I am not sure how useful it will be to any but the largest wineries. I deal with very small wineries here in Washington and am focused on helping them to maximize their impact here in the local market. I believe for the small winery it is important to start with the local voices, build rapport (and web stats) and then leverage local buzz into coverage by larger, national names. It is definitely more cost effective. While I will be pleased to see the study, I am not sure how useful it will be to any but the largest wineries. I deal with very small wineries here in Washington and am focused on helping them to maximize their impact here in the local market. I believe for the small winery it is important to start with the local voices, build rapport (and web stats) and then leverage local buzz into coverage by larger, national names. It is definitely more cost effective.

]]> By: Michael Wangbickler http://acanmedia.com/the-most-influential-wine-blogs/comment-page-1/#comment-2045 Michael Wangbickler Sat, 14 Feb 2009 21:02:27 +0000 http://acanmedia.com/?p=299#comment-2045 I can't argue with you there. It isn't going to be easy, and may be a continual moving target. I can't argue with you there. It isn't going to be easy, and may be a continual moving target.

]]> By: winecast http://acanmedia.com/the-most-influential-wine-blogs/comment-page-1/#comment-2026 winecast Fri, 13 Feb 2009 21:29:58 +0000 http://acanmedia.com/?p=299#comment-2026 I agree that the results will be valuable, Michael. But I also think that wine blogger influence will be more difficult to quantify than critics and print wine writers. I agree that the results will be valuable, Michael. But I also think that wine blogger influence will be more difficult to quantify than critics and print wine writers.

]]> By: Michael Wangbickler http://acanmedia.com/the-most-influential-wine-blogs/comment-page-1/#comment-1997 Michael Wangbickler Wed, 11 Feb 2009 16:56:41 +0000 http://acanmedia.com/?p=299#comment-1997 Hi Tim, Thanks for your posting. I agree that this study by VinTank will not be a "magic bullet." But rather, it will be a tool that we in wine PR can take to our managers and clients to say, "see, this is why social media matters to us." Unlike other studies on the subject that have been more general, this one will be on the wine sector specifically. That is what has me excited. Hi Tim,

Thanks for your posting. I agree that this study by VinTank will not be a "magic bullet." But rather, it will be a tool that we in wine PR can take to our managers and clients to say, "see, this is why social media matters to us." Unlike other studies on the subject that have been more general, this one will be on the wine sector specifically. That is what has me excited.

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