I attended an event last week in San Francisco supporting client Israeli Wine Direct. About 250 people were there for conversation, some good food and wine. Nothing too unusual there except that the attendees were mostly women bloggers attending BlogHer and the host was author, blogger and venture capitalist Guy Kawasaki.
I think this is the future of wine marketing.
Presenting wine in social situations is a direct extension of the winery tasting room but with the addition of user generated media like blogs, word of mouth travels far more than it did in the past. And if your wine is good and has an interesting or surprising story, people will blog about it.
If you are lucky, this social gesture will make your wine a social object.
Drawing by Hugh MacLeod from gapingvoid.com
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250 women bloggers. What a tough gig.
It WAS tough, but somebody has to do these things!
Tim only got a little nervous when I announced my plan was to bring sexy back to the wine industry!
Richard
hi Richard – That’s been my mission all along! Up with Wine Racks and all that!