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As wineries explore social media, one of the decisions to be made is sampling wine bloggers. Like the traditional wine press, positive reviews from bloggers can provide good content for customers searching for your wine online. But a bad review can be damaging and continue to show up years after the review was [...]
For wineries wondering how to tackle wine education to Millennials a good example is presented here by internet celebrity and entrepreneur Kevin Rose and Wine Library TV’s Gary Vaynerchuk.
In the space of seven minutes they talk about how to open a bottle of wine, the best corkscrews to use, how decanting wine improves the experience [...]
A post over at Mike Duffy’s Winery Website Report blog reminded me to post about the popular Twitter micro-blogging-messaging service and how it relates to wine marketing.
For some wine bloggers, Twitter remains somewhat of an enigma; super popular with tech bloggers, the service has spawned a growing wine community over the past year or so. [...]
Jeff Lefevere posted a great cartoon over at Good Grape yesterday that I’ve included here. But the point of his post really hit home with me since I live 2,000 miles away from Napa and Sonoma.
What is interesting about taking advantage of a hub airport in a major Midwestern market is that I can get [...]
A couple of years ago, I wrote a series of six posts over on Winecast about why wineries should blog. You can read them here, here, here, here, here and here. Looking back on them now, I think I missed the core of why a winery should consider blogging: building meaningful relationships with customers online.
So [...]
I’m happy to take the covers off this site and formally launch this blog. Let me start with a short introduction and then move into what I hope to accomplish here.
My name is Tim Elliott and I started Acan Media as an extension of my wine blog and podcast, Winecast. Soon after I incorporated, I [...]
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