by Tim Elliott on July 20, 2008
I attended an event last week in San Francisco supporting client Israeli Wine Direct. About 250 people were there for conversation, some good food and wine. Nothing too unusual there except that the attendees were mostly women bloggers attending BlogHer and the host was author, blogger and venture capitalist Guy Kawasaki.
I think this is the future of wine marketing.
Presenting wine in social situations is a direct extension of the winery tasting room but with the addition of user generated media like blogs, word of mouth travels far more than it did in the past. And if your wine is good and has an interesting or surprising story, people will blog about it.
If you are lucky, this social gesture will make your wine a social object.
Drawing by Hugh MacLeod from gapingvoid.com
by Tim Elliott on June 29, 2008
Join wineries, wholesalers and retailers at the only annual conference designed exclusively to foster wine industry technology solutions in the Napa Valley. After a near sell-out last year, the forth annual WITS has changed venues to accommodate more exhibitors, more content and more networking opportunities. Attendees are broad based as every function in a winery is touched by this conference. Expert panels will discuss specific technology examples and case studies involving winemaking, vineyard management, green / sustainability solutions, consumer direct programs, web 2.0, trade sales and distribution, channel management, national accounts, operations, finance and technology leadership.
I will be participating in a panel discussion during Breakout Session III from 3:45 pm to 5:00 pm entitled, “Consumer Direct Sales: Wine 2.0, The Results Show.” This session will be moderated by Joel Vincent (Executive Director, Open Wine Consortium) and the other panelists are Jill Bernheimer (Owner, Domaine547.com), Josh Hermsmeyer (Owner, Capozzi Winery & Pinotblogger.com) and Jeff Stai (Twisted Oak Winery).
For more information, visit the WITS website.
by Tim Elliott on April 9, 2008
Join 200 leading wine industry, technology and venture capital leaders for an evening of new opportunities and great wines at Crushpad’s new urban winery location. More information at the Wine 2.0 website.
Crushpad, Inc.
2573 3rd Street
San Francisco, CA 94107
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