twitter

A Master Class in The Power of Social Media

January 8, 2009

So Gary Vaynerchuk‘s Cork’d site gets hacked, TechCrunch writes about it and Gary jumps on Twitter to get some help. Not only does this demonstrate the power of social media, it’s also a virtuoso performance by one of the mediums’ masters. Here’s Gary’s account packed with ideas: [Via GaryVaynerchuk.com]

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How To Track Twitter Conversations

September 9, 2008

Image via CrunchBase, source unknown As I start wineries on the social media path, one of the most common questions is how to use Twitter. It’s probably because the micro-blogging service is sort of like a lot of things that came before — blogs, instant messaging, SMS, social networks — but how it’s being used is not like anything that came before. Since Twitter has a bare-bones feature set, there is not an easy way to track ongoing conversations in the standard web interface. But [...]

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Twitter Taste Live with Hugel

August 2, 2008

Image via Wikipedia I will be taking part in a live virtual tasting on Twitter with Etienne Hugel of Alsace family winery Hugel. This tasting is sponsored by Bin Ends Wine and I’m planning some other ways for readers to take part in the event. Wines from Bin Ends website: Tasting Selections: (Click on the wine for pricing details) Gentil 2006 Pinot Blanc 2006 Gewurztraminer 2005 RIesling Jubilee “Grand Cru” 2004 Gewurztraminer VT 2001

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How To Grow Your Twitter Followers

July 31, 2008

Earlier this week I riffed on a tweet from Randy Hall and decided that I would try to reach the goal of 3,000 tweets on my Winecast account and attempt to get 3,000 followers. The first goal is challenging enough since there is only about a month left between now and my goal of Labor Day and I have a touch over 2,200 tweets now. But the really difficult part is how to go from 484 to 3,000 followers in a short period of time. [...]

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Choosing Social Sites

June 24, 2008

During my seminars in Napa and Sonoma last April I covered a number of social sites but really didn’t make recommendations on which of these wineries should choose for their online activities. In setting up a couple of new clients recently I’ve looked at the long list of sites I’ve used and pared it down to what I think is the right number for wineries to start with: Blog – I like the capabilities of WordPress and install this on client servers as the cornerstone [...]

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Twitter and Wine Marketing

June 19, 2008

A post over at Mike Duffy’s Winery Website Report blog reminded me to post about the popular Twitter micro-blogging-messaging service and how it relates to wine marketing. For some wine bloggers, Twitter remains somewhat of an enigma; super popular with tech bloggers, the service has spawned a growing wine community over the past year or so. Some use it as a chat room, while others post tasting notes or share links. But I think Twitter has a lot more potential for a winery to exploit [...]

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