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10 Tips for Wineries on Twitter

by Tim Elliott on February 10, 2010

Rick Bakas posted 7 Twitter tips for wineries on his Posterous blog yesterday. They include nearly everything a winery needs to build a thriving Twitter presence:

1. Twitter gives you 140 characters. Try to keep your tweets to 110. Leave room to people to ReTweet your post.
2. Talk with people, not at them.
3. Use the 1 in 9 rule – one out of 9 posts can be promotional, the other eight are conversational with actual people.
4. Use Tweetdeck – one of the best free tools out there. Allows you to set up search columns to monitor any term, including your brand.
5. Use link shortners – bit.ly is probably the most popular. Tweetdeck will auto shorten links for you. Bit.ly links can be monitored and measured.
6. Follow and be followed. Grow your tribe online by following folks you find interesting. Often times, they’ll follow back. That’s the beginning of building trust.
7. Build trust by being consistent with quality content. Spam and promotional marketing violates trust online.

I would add a few more items to his list:

8. Share interesting links to blog posts, articles, videos, photos and reviews. These informational tweets don’t replace the conversational tweets Rick is talking about but will make interesting content from time to time. This can be automated using Google Reader and Twitterfeed as I’ll blog here in a few days.

9. Hold Twitter tastings and Tweetups. You can get a custom setup at Taste Live or just do your own scheduled Twitter tastings (like with your wine club after a shipment with your winemaker). Tools like twtvite make it easy to pull together people at your winery or another venue harnessing the power of your Twitter community.

10. If you have an iPhone, use Tweetie 2 to stay connected when mobile. Yes, TweetDeck for iPhone is free and quite usable but I find Tweetie 2 to be the most elegant tool for Twitter on the iPhone (and soon, the iPad). It’s only $3 so it will not break your budget.

I’ve written a few other posts about using Twitter effectively you might want to check out, too. Twitter is one of the best ways to connect with your fans and customers to drive traffic to your website, blog or Facebook page. By following these tips, you will build followers and increase engagement as Rick has demonstrated in his work at St. Supéry.

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Grow Twitter Followers In 4 Easy Steps

by Tim Elliott on June 7, 2009

When starting up a client Twitter presence, I start with a seed list of active wine bloggers and enthusiasts. The process is pretty simple, basically logging into the new account and then visiting my Twitter friends page on my company Twitter account and mindlessly click on the follow button. Brute force but it works.

These days there are hundreds of wine enthusiasts on Twitter and this process takes a lot more time than I’d like so I’ve been looking at ways to automate this process. Sure there are applications out there that auto follow based upon keywords but this is not as precise as I’d like it to be and slightly spammy.

My Twitter Account On WednesdayA couple months ago, Josh over at Pinotblogger posted a method to use the list of wine Twitter users to automatically follow the entire list. Being someone with pretty decent technical chops, I tried his process but couldn’t make it work. I abandoned this and started to look around for a way to clone one of my existing accounts and then move it over to a second account. This is when I found Friend or Follow and Tweetake, both applications that allow you to backup your Twitter activities in a text file. From there it was an easy search to find Twitterator which loads a plain text file of Twitter users and automatically follows them.

So I put these together and came up with the following process to grow your Twitter followers without much manual effort:

  1. Copy the list of wine Twitter people here. Paste this list into a text editor such as Windows Notepad or Mac TextEdit. Make sure you have a plain text file (for example, the default in TextEdit is RTF but can easily be converted into plain text under the “Format” menu).
  2. Change your Twitter password. It doesn’t have to be a very secure one as it will be just used for a few minutes.
  3. Go to Twitterator, enter your Twitter credentials and paste the list of wine Twitter people from step 1 into the big box. Click submit.  Now sit back and wait for the script to run and in a few minutes you will be following hundreds more people on Twitter. I’ve found that there have been errors of some sort each time I’ve done this but it still seems to work pretty well. Once the script is complete, go back and change your Twitter password back as you’ve just sent it out in the open, a security risk. I haven’t had any problems with someone taking my account over but it is good practice to be safe here since Twitterator does not use any secure authentication.
  4. This is sort of extra credit but I thought I would throw this one in. After a few days most of the follow-backs will happen. If you have an existing account with several hundred (or over 2,000 in one of my accounts) you will no doubt miss follow-backs on your end. I’ve found that using the Twitter web interface to be tedious so Friend or Follow helps with this, as well. I like this over similar sites like Tweetake and Tweeptracker as you don’t have to login to get your results. Just enter your username into Friend or Follow and wait for it to grind through your account. At the end you will have three tabs that have people you follow but don’t follow you back, “fans” who follow you but you don’t follow back and “friends” who you follow and also follow you. On each tab there is a “CSV” link to download this data. For me, the most useful tab is “fans” which I download, open in Excel and sort by number of followers. Then I just look at the descriptions to determine if I should follow these people back or not. Even though I keep pretty good tabs on follow backs, I found about 20 I missed doing this on my Acan Media account. Just cut and paste the account names into your text editor and then revisit Twitterator (don’t forget to change your password temporarily).

My Twitter Account Today, 4 Days LaterCan’t Friend or Follow be used for spamming? Well, yes, it can but I think there are a couple things here that might prevent this. The first is Twitter’s limit of following 2,000 people. Once you reach that level you can not follow anyone else until you get enough follow backs. The second reason is Friend or Follow chokes on large accounts so as tempting as it is to download Gary Vayerchuk’s Twitter followers, it just doesn’t work.

Now that you have followed people interested in wine, concentrate on creating great content. These can be links, events, blog posts, re-tweets or joining the ongoing conversation. Just don’t promote your winery too much to prevent people from un-following you.

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Increasing Engagement On Facebook

by Tim Elliott on May 5, 2009

Like the proverbial shoemaker, I tend to get around to setting up some social services for my company later than I really should. I tend to road-test new services on my wine blog or personal accounts before recommending them to clients. And often it’s weeks or months later before I add them here.

Facebook Page (click to enlarge) Case in point is the Facebook page I just published for Acan Media mostly to demonstrate some cool new tools from a company called Involver. Since Facebook is part of an outpost strategy, my page is setup to aggregate the links I publish on Twitter and my blog posts. Involver has a nice RSS app that takes your blog feed and republishes it to the “News” tab on your Facebook page (I wish they would let you rename this to “Blog” but that might be a future enhancement). Previously I had been recommending the Simplaris Blogcast app which worked about 70% of the time in my experience. The Involver app seems very solid and stable in my early testing here and auto updates on a frequent basis.

What I like most about the Involver toolset is the ability to brand all of them with a banner making your Facebook page an extension of your blog or website. You can check out how this looks on all the Involver apps on my page (currently you have to use the same banner across all apps). But the real value of Involver is the ability for visitors to share your content easier with their Facebook friends and subscribe to your feed or follow you on Twitter.

But that’s just the tip of the iceberg as Involver has another 7 tools including a coupon app I will be experimenting with in the next few weeks. So if you are looking to increase your visitor engagement on Facebook, give Involver a try. And fan me up, too, when you have a chance ;-)

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Social Media Is About Conversation

by Tim Elliott on May 1, 2009

My social Network on Flickr, Facebook, Twitter...

There is a good post on Mashable today about social media that struck a cord with me. All too often when “social media” is mentioned in the wine industry, most think all they have to do is start a blog, claim their Twitter account and setup a Facebook page. While all of these things are part of a social media plan, they are just tactics to produce one thing: conversation.

Back 5 years ago, Stormhoek leveraged the conversation they nurtured in the tech blogosphere to change how people chose wine to take home for dinner. This led to increased sales and solidified the brand to withstand a near-death experience a couple years back. Although I don’t have any updated numbers, I think they still sell a fair amount of wine in the UK.

Blogging didn’t sell Stormhoek wine; the conversation started on their blog and other places spread awareness, their sampling programs got wine into people’s mouths and the rest took care of itself. They never really blogged about the wine but about getting like-minded people together to share some time accompanied by Stormhoek wine.

To those who think the Stormhoek story is old, dated and can’t be replicated today, just look at Le Beast. Same playbook, just updated. I think we’ll see that this approach still works if the social marketing is executed creatively.

Watch this space as I will be blogging about another case study I’m working on right now.

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A Master Class in The Power of Social Media

by Tim Elliott on January 8, 2009

So Gary Vaynerchuk’s Cork’d site gets hacked, TechCrunch writes about it and Gary jumps on Twitter to get some help. Not only does this demonstrate the power of social media, it’s also a virtuoso performance by one of the mediums’ masters. Here’s Gary’s account packed with ideas:

Please enable Javascript and Flash to view this Viddler video.

[Via GaryVaynerchuk.com]

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How To Track Twitter Conversations

by Tim Elliott on September 9, 2008

Image representing Twitter as depicted in Crun...Image via CrunchBase, source unknown

As I start wineries on the social media path, one of the most common questions is how to use Twitter. It’s probably because the micro-blogging service is sort of like a lot of things that came before — blogs, instant messaging, SMS, social networks — but how it’s being used is not like anything that came before. Since Twitter has a bare-bones feature set, there is not an easy way to track ongoing conversations in the standard web interface.

But Twitter’s secret sauce is it’s API which gives outside developers access into the service and provides a way for new and interesting applications to be built. One of the most useful of these applications is Quotably which adds discussion threads to Twitter conversations. So when you come into the middle of a conversation and can’t figure out that is going on, just put the Twitter address into Quotably and these threads will be generated.

But organization can also be a good tool to understand Twitter discussions. Enter TweetDeck, another Twitter API application that gives the user the tools to organize all those tweets into something that makes sense. For example, you could have a column for wine bloggers, another for customers and a third for real world friends. I also recommend you add the replies view as this is probably the easiest way to interact with a Twitter conversation.

Another good tool is the search feature now built into Twitter. This began life as a 3rd party application called Summize but was recently acquired and integrated into Twitter. The ability to search by keyword (winery name or variety, for example) makes it easy to find people posting about your wines or winery. Another search tool is Monitter which gives you the ability to organize keywords into columns the way TweetDeck organizes Twitter friends. You can also subscribe to RSS feeds from Monitter which provides another good way to listen to what people are saying about your wine brand.

Whatever tools used, remember that we are just making up the rules of Twitter right now. So experiment and have some fun!

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Twitter Taste Live with Hugel

August 2, 2008

Image via Wikipedia
I will be taking part in a live virtual tasting on Twitter with Etienne Hugel of Alsace family winery Hugel. This tasting is sponsored by Bin Ends Wine and I’m planning some other ways for readers to take part in the event.
Wines from Bin Ends website:
Tasting Selections: (Click on the wine for pricing [...]

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How To Grow Your Twitter Followers

July 31, 2008

Earlier this week I riffed on a tweet from Randy Hall and decided that I would try to reach the goal of 3,000 tweets on my Winecast account and attempt to get 3,000 followers. The first goal is challenging enough since there is only about a month left between now and my goal of Labor [...]

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