It doesn’t take long before the topic of measurement comes up in my conversations with winery owners and general managers about social media. Since I’m a believer that anything worth doing should be measured, I thought I would offer up some ideas about how to measure the impact of blogs, podcasts and social networking campaigns.
Since [...]
I don’t know of any person more controversial in the American wine trade than Wine Library TV’s Gary Vaynerchuk. Well, perhaps Robert Parker raises more hackles but when I talk with winery owners about social media Gary always comes up. And there seems to be few Vayniacs in the trade. Most wine industry people in [...]
The first step wineries should take in social media is to monitor what is being said about them online. Media monitoring has been around for years and PR firms have distributed press clippings as part of their service to clients. These days it’s easy to follow the discussion online in forums, blogs and websites in [...]
Increasingly bloggers are being targeted for news releases and one of the techniques that some are calling, “PR 2.0″, is the Social Media Release. Started in May of 2006 by Shift Communications, this technique has spawned a working group to explore future improvements and is being used for blogger outreach for technology products and [...]
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