Last week we completed our discussion of plugins and we are nearly ready to start to create great content and launch our Wordpress website. But there is one major consideration left to deal with; look and feel.
Luckily, there are plenty of free themes available for download that can be further modified to meet your needs. [...]
When I left off last week, we had just covered my “must-have” Wordpress plugins and I promised a list of favorites for adding more functionality to your website.
The following are presented in alphabetical order as I look at what is installed on this site but I’ll add a few niche plugins at the end for [...]
Since I’ll be on a panel about Wine 2.0 next month at the Wine Industry Technology Symposium (WITS) my antennae were raised by this post about what questions not to ask panelists about social media. Since much of Wine 2.0 is based on social marketing, I expect several of these questions to be raised, such [...]
The other day I posted seven social networking sites for wineries to use to share their content. Even with this somewhat short list, there is work involved to keep them updated. And with Twitter continuing to show serious growing pains, some are exploring other micro-blogging services like Pownce and Plurk. But as you add these [...]
When I left off on my first post about building a website with Wordpress, I had just installed and slightly configured the software. The next consideration is what features you will need which are extended using plug-ins. Wordpress ships with two plug-ins, the must-have SPAM filtering solution Akismet and the frivolous Hello Dolly (which posts [...]
During my seminars in Napa and Sonoma last April I covered a number of social sites but really didn’t make recommendations on which of these wineries should choose for their online activities. In setting up a couple of new clients recently I’ve looked at the long list of sites I’ve used and pared it down [...]
A post over at Mike Duffy’s Winery Website Report blog reminded me to post about the popular Twitter micro-blogging-messaging service and how it relates to wine marketing.
For some wine bloggers, Twitter remains somewhat of an enigma; super popular with tech bloggers, the service has spawned a growing wine community over the past year or so. [...]
Wordpress has been the standard-bearer in blogging software for some time but over the past year this open source content management system (CMS) has really come into it’s own as a viable tool to build full websites. This site, for example, is totally built using this free software and I am recommending it’s use increasingly [...]
It doesn’t take long before the topic of measurement comes up in my conversations with winery owners and general managers about social media. Since I’m a believer that anything worth doing should be measured, I thought I would offer up some ideas about how to measure the impact of blogs, podcasts and social networking campaigns.
Since [...]
I don’t know of any person more controversial in the American wine trade than Wine Library TV’s Gary Vaynerchuk. Well, perhaps Robert Parker raises more hackles but when I talk with winery owners about social media Gary always comes up. And there seems to be few Vayniacs in the trade. Most wine industry people in [...]
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