Tag Archives: social media

Using HelloTxt to Update Your Social Networks

The other day I posted seven social networking sites for wineries to use to share their content. Even with this somewhat short list, there is work involved to keep them updated. And with Twitter continuing to show serious growing pains, some are exploring other micro-blogging services like Pownce and Plurk. But as you add these [...]

Choosing Social Sites

During my seminars in Napa and Sonoma last April I covered a number of social sites but really didn’t make recommendations on which of these wineries should choose for their online activities. In setting up a couple of new clients recently I’ve looked at the long list of sites I’ve used and pared it down [...]

How To Measure Social Media Activities

It doesn’t take long before the topic of measurement comes up in my conversations with winery owners and general managers about social media. Since I’m a believer that anything worth doing should be measured, I thought I would offer up some ideas about how to measure the impact of blogs, podcasts and social networking campaigns.
Since [...]

Added Date: What Every Winery Should Know About Social Media

[ April 28, 2008; 3:30 pm to 4:30 pm. ] A free seminar reviewing the basics of social media — blogs, podcasts, and social networks — from a wine industry perspective. Join this interactive session at COPIA in Napa starting at 3:30 p.m. PST on April 28th.

The seminar is led by Tim Elliott, the first wine podcaster and founder of Acan Media, a marketing consulting [...]

What is social media?

I thought a good place to start the discussion about wine and social media would be to define the term. If you are like me, you will probably Google phrases like this and 98 times out of 100, the top result will be to Wikipedia, the open-source encyclopedia website. And that is often a good [...]

What Every Winery Should Know About Social Media

[ April 29, 2008; 1:30 pm to 2:30 pm. ] A free seminar reviewing the basics of social media — blogs, podcasts, and social networks — from a wine industry perspective. Join this interactive session at the Sonoma Wine Library starting at 1:30 p.m. PST on April 29th.

The seminar is led by Tim Elliott, the first wine podcaster and founder of Acan Media, a marketing [...]

Welcome to the Acan Media blog!

I’m happy to take the covers off this site and formally launch this blog. Let me start with a short introduction and then move into what I hope to accomplish here.
My name is Tim Elliott and I started Acan Media as an extension of my wine blog and podcast, Winecast. Soon after I incorporated, I [...]