social media

A Master Class in The Power of Social Media

January 8, 2009

So Gary Vaynerchuk‘s Cork’d site gets hacked, TechCrunch writes about it and Gary jumps on Twitter to get some help. Not only does this demonstrate the power of social media, it’s also a virtuoso performance by one of the mediums’ masters. Here’s Gary’s account packed with ideas: [Via GaryVaynerchuk.com]

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Going Where No Wine Brand Has Gone Before

January 8, 2009

I think this year will be the tipping point where wineries will begin to get the power of social media to drive their brand. But some are still hung up the the ROI of social marketing which will delay their campaigns. This creates opportunities for those who understand how to plan and execute successful social media programs that engage customers. Take Le Beast, for example. This French wine brand started their marketing late last year with a series of viral videos posted to a couple [...]

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Social Media, Email Gets Recession Boost

November 18, 2008

Marketing Sherpa has an interesting article today that shows that social media marketing and permission email are getting increased budgets in these recessionary times as other tactics take budget cuts. While their data is not coming from the wine industry, I think wineries will also increase their attention in both these areas in the coming months. Permission email has a very robust ROI and a great number of tools to make this a very effective tactic to sell wine direct. And social media marketing can [...]

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Going Beyond Terroir

November 12, 2008

Every winery has a story to tell and does this through various channels: advertising, PR outreach, their tasting room experience, on the web and now in social media. Most times this story is related to the vineyard and it’s unique climatic conditions, the so-called “terroir” story. The only problem with this is that every winery tells the same terroir story and few actually have the unique conditions in their vineyard site to actually have much impact on their wine. It’s just more marketing blather that [...]

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Grab Your Social Username

September 30, 2008

Even if you are not quite ready to dive into the social media waters it’s a good idea to get your username at the services you will be using. Usually this is the name of your winery or brand. A good tool to use to see if your username is available is at usernamecheck.com Just enter your username and it will generate a list of numerous social media sites and if your username is still available. So take a few minutes and at least sign [...]

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How To Track Twitter Conversations

September 9, 2008

Image via CrunchBase, source unknown As I start wineries on the social media path, one of the most common questions is how to use Twitter. It’s probably because the micro-blogging service is sort of like a lot of things that came before — blogs, instant messaging, SMS, social networks — but how it’s being used is not like anything that came before. Since Twitter has a bare-bones feature set, there is not an easy way to track ongoing conversations in the standard web interface. But [...]

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