I attended an event last week in San Francisco supporting client Israeli Wine Direct. About 250 people were there for conversation, some good food and wine. Nothing too unusual there except that the attendees were mostly women bloggers attending BlogHer and the host was author, blogger and venture capitalist Guy Kawasaki.
I think this is the [...]
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I’m in route to the Bay Area right now getting ready to speak on a panel at WITS on Wine 2.0. Since my specialty is in social media, I’m sure the topic of blogging will come up during our discussion. Lest you think I’m a guy with a social media hammer looking to [...]
There is no formula to building community with social media, it’s all about creating content that educates and entertains your audience. And doing it on a predictable basis. It’s really that simple although there are some other things you can also do to increase your audience.
I was reminded of this point listening to an interview [...]
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As wineries explore social media, one of the decisions to be made is sampling wine bloggers. Like the traditional wine press, positive reviews from bloggers can provide good content for customers searching for your wine online. But a bad review can be damaging and continue to show up years after the review was [...]
Robert from The Wine Conversation and Thirst for Rioja blogs commented about how American-focused my list of must-read blogs is. And he’s absolutely correct.
So to take a step in the direction of global unity, I offer an extended list of links on my Blogroll on the right and translation into French, Italian, Spanish, German and [...]
Over the holiday weekend I was thinking about which blogs to recommend clients read daily from the long list of wine (84 feeds) and social media (75 feeds) blogs that I read. It was pretty tough to get these down to a selection most winery owners would actually read on a daily basis, which I [...]
For wineries wondering how to tackle wine education to Millennials a good example is presented here by internet celebrity and entrepreneur Kevin Rose and Wine Library TV’s Gary Vaynerchuk.
In the space of seven minutes they talk about how to open a bottle of wine, the best corkscrews to use, how decanting wine improves the experience [...]
Since I’ll be on a panel about Wine 2.0 next month at the Wine Industry Technology Symposium (WITS) my antennae were raised by this post about what questions not to ask panelists about social media. Since much of Wine 2.0 is based on social marketing, I expect several of these questions to be raised, such [...]
The other day I posted seven social networking sites for wineries to use to share their content. Even with this somewhat short list, there is work involved to keep them updated. And with Twitter continuing to show serious growing pains, some are exploring other micro-blogging services like Pownce and Plurk. But as you add these [...]
During my seminars in Napa and Sonoma last April I covered a number of social sites but really didn’t make recommendations on which of these wineries should choose for their online activities. In setting up a couple of new clients recently I’ve looked at the long list of sites I’ve used and pared it down [...]
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