Over the holiday weekend I was thinking about which blogs to recommend clients read daily from the long list of wine (84 feeds) and social media (75 feeds) blogs that I read. It was pretty tough to get these down to a selection most winery owners would actually read on a daily basis, which I somewhat arbitrarily picked as 10 blogs. To make it even easier to read, I also put together an aggregated feed here that you can bookmark for easy scanning each day.
So here are my picks for the 10 blogs every winery owner (and really anyone else in the industry) should read daily:
FERMENTATION – Tom Wark’s provocative wine business blog is the best in the genre. Required reading for everyone in the wine industry.
Vinography – Alder Yarrow’s wine blog is the first sustained effort in wine blogging but also the best.
Pinotblogger – Josh Hermsmeyer started documenting his winery start-up two years ago and has developed a large following for his innovative marketing ideas presented on his blog.
Good Grape – Jeff Lefevere’s view of the wine business, news and reviews.
Tablas Creek Blog – Voted the best winery blog this year, it is a great example of how any winery can tell their story and engage their customers online.
Gary Vaynerchuk – No, this is not Gary’s Wine Library TV video podcast but his personal blog with short videos on various topics mostly social media related.
ShipCompliant Blog – Compliance is a hot topic and this blog provides an up-to-the-minute view on the subject.
Chris Brogan – One of the top social media bloggers, I’ve aggregated just his articles on the subject including his excellent Social Media 100 series here.
Web Strategy by Jeremiah – Jeremiah Owyang is another leading voice in social media and I’ve aggregated his thoughts on the subject here.
How to Change the World – Author, venture capitalist and entrepreneur Guy Kawasaki’s thoughts on business are insightful, often humorous and inspiring.
There are many more great blogs I could recommend but these should get most winery owners started. If you want to read these in an RSS reader, just download and import this OPML file to subscribe to them all at once.
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