Some wineries have guest suites that are typically used for wine club members, out of town employees and other special guests. But for much of the year these rooms sit empty. The guest suites at Michel-Schlumberger are some of the best I have ever seen (and stayed in) and they are using one of them to house Hardy Wallace who has just left his 6 month gig at Murphy-Goode.
This use of a guest suite strikes me as brilliant on a couple levels. First they are bartering for some of Hardy’s time in exchange for an asset they are not fully using anyway. Since they have two suites, they can still use one for other guests. Second, they are getting someone who has spent the past 6 months in the wine social media limelight and has built quite an online following. I think you are about to hear a lot more from Michel-Schlumberger on their blog, Facebook page and Twitter account
More details are in the following video. Kudos to my friends at Michel-Schlumberger for thinking out of the box here. Perhaps we will see this sort of thing from other wineries who have similar assets.
Posted via email from The Social Winery
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The first of two podcasts recorded at the North American 
