gary vaynerchuk

Creating Great Content Builds Community

by Tim Elliott on July 10, 2008

There is no formula to building community with social media, it’s all about creating content that educates and entertains your audience. And doing it on a predictable basis. It’s really that simple although there are some other things you can also do to increase your audience.

I was reminded of this point listening to an interview with Gary Vaynerchuk this week posted as a series of clips here and in it’s entirety here. I encourage everyone searching for the social media silver bullet to listen to this as Gary really outlines in detail his “secrets.”

It boils down to working hard and creating value for your audience.

For those pressed for time, listen to this clip. Great stuff.

Illustration by Elise Bauer

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Wine Education 2.0

by Tim Elliott on July 1, 2008

For wineries wondering how to tackle wine education to Millennials a good example is presented here by internet celebrity and entrepreneur Kevin Rose and Wine Library TV’s Gary Vaynerchuk.

In the space of seven minutes they talk about how to open a bottle of wine, the best corkscrews to use, how decanting wine improves the experience and quite a bit more. All in an easy to watch, entertaining conversational style. This is a lot more accessible than Andrea Immer’s approach a few years ago that is still followed too much as the blueprint for wine education on video.

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(Note: aggregator and email readers may have to click back to watch this YouTube video. Also, if you don’t like Gary’s style, definitely DO NOT watch after the credits roll here.)

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What Wineries Can Learn From Gary Vaynerchuk

May 8, 2008

I don’t know of any person more controversial in the American wine trade than Wine Library TV’s Gary Vaynerchuk. Well, perhaps Robert Parker raises more hackles but when I talk with winery owners about social media Gary always comes up. And there seems to be few Vayniacs in the trade. Most wine industry people in the U.S. view him with a mixture of respect for what he has accomplished and fear that they will have to be like Gary to sell wine to younger audiences. [...]

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