There is no formula to building community with social media, it’s all about creating content that educates and entertains your audience. And doing it on a predictable basis. It’s really that simple although there are some other things you can also do to increase your audience.
I was reminded of this point listening to an interview [...]
For wineries wondering how to tackle wine education to Millennials a good example is presented here by internet celebrity and entrepreneur Kevin Rose and Wine Library TV’s Gary Vaynerchuk.
In the space of seven minutes they talk about how to open a bottle of wine, the best corkscrews to use, how decanting wine improves the experience [...]
I don’t know of any person more controversial in the American wine trade than Wine Library TV’s Gary Vaynerchuk. Well, perhaps Robert Parker raises more hackles but when I talk with winery owners about social media Gary always comes up. And there seems to be few Vayniacs in the trade. Most wine industry people in [...]