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Once you get started blogging and establish an editorial calendar one of the next things you’ll want to tackle is how to optimize your posts for search engines. While there are a lot of theories about this, I found the advice from this post to be the most useful.
In a nutshell, write descriptive [...]
[ October 24, 2008 2:00 pm to October 25, 2008 3:00 am. ] The first-ever North American Wine Bloggers Conference will take place October 24-26, 2008 in Sonoma County, California. The goal of the conference is to gather wine bloggers from throughout North America and beyond to meet, learn, and share.
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I’m in route to the Bay Area right now getting ready to speak on a panel at WITS on Wine 2.0. Since my specialty is in social media, I’m sure the topic of blogging will come up during our discussion. Lest you think I’m a guy with a social media hammer looking to [...]
Let me start by stating I think Tom Wark is one of the best wine bloggers and his writing always gets me thinking. But yesterday I bristled a bit over his thoughts about promoting a blog. It’s not that his list is a bad one — and I do get his tongue-in-cheek shtick about naked [...]
Robert from The Wine Conversation and Thirst for Rioja blogs commented about how American-focused my list of must-read blogs is. And he’s absolutely correct.
So to take a step in the direction of global unity, I offer an extended list of links on my Blogroll on the right and translation into French, Italian, Spanish, German and [...]
Over the holiday weekend I was thinking about which blogs to recommend clients read daily from the long list of wine (84 feeds) and social media (75 feeds) blogs that I read. It was pretty tough to get these down to a selection most winery owners would actually read on a daily basis, which I [...]
A couple of years ago, I wrote a series of six posts over on Winecast about why wineries should blog. You can read them here, here, here, here, here and here. Looking back on them now, I think I missed the core of why a winery should consider blogging: building meaningful relationships with customers online.
So [...]