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10 Blogs Every Winery Owner Should Read

Pinotblogger: the Capozzi Winery blog » The Wine Spectator Award Kerfuffle

Really? This is what we get worked up about, puffing up in self-righteous indignation? Is this the best we can do?

So the Wine Spectator got fooled. It’s kinda funny, and it may even be just a little bit telling. What it isn’t is evidence of any kind of graft or misrepresentation on their part. They’ve been open about their awards process from the beginning.

Interestingly, I don’t fault Robin Goldstein either. He’s got a book to sell after all. This was a well calculated move to garner attention for himself, and he went to seemingly great lengths to ensure that he was able to pull off his ruse. Kudos. Great marketing.

You know, just like Wine Spectator’s awards program. Great …

gary vaynerchuk » You can have both….Jobs.

Way to many people out there think that you have to quit your day job to start your new career online, I find that crazy and it just comes down to cutting out wasted time! It all comes down to Hustle 2.0

chrisbrogan.com » Article » Social Media Events Are Fragmenting

This past weekend, the New Media Expo happened in Las Vegas, Nevada. There have been a lot of posts floating around the blogosphere about the event, and I’ve been thinking about what I want to say about it. I think there’s a trend to observe here, and that it’s right in front of us: the state of podcasting and social media events is mirroring the media and technology these events cover. Some thoughts on a few of the events.

The New Media Expo Story

I read James Lewin’s coverage of the event, where he asks if tech trade shows still matter. Short answer: yes, but I’ll get back to that.

Tim Bourquin posted his frustrations about the business at …

Good Grape: A Wine Manifesto » The Rockaway Wine Release Back-Story

Many readers of this blog may have noticed that there is an experiment underway in which Rodney Strong’s new allocated wine offering from their “winery within a winery” concept, Rockaway, is being introduced to market with some participation from select wine bloggers.

It is a bold move, coming from Robert Larsen, Public Relations Director at Rodney Strong.

One thing is certain; Robert is getting a lesson on this crazy transparency thing in blogging. Before I review the wine on Thursday, I first wanted to tell how this mini-program came to be and what the guidelines are—in typical PR the journalist almost never talks about how the “sausage was made.” Transparency is a fun quirk to blogging when done right. …

Vinography: A Wine Blog » Tasting the Wines of San Francisco's East Bay

Wine country is now 15 minutes from downtown San Francisco, thanks to the surge in wine producers that are popping up all over the East Bay (and in San Francisco proper, too!). Oakland, Alameda, and Berkeley are now home to more than a dozen wineries that range in size from a couple of people and a couple of barrels, to some of California's most lauded wineries.

A couple of years ago, these wineries got together and formed a marketing association that would help them all gain more visibility. This organization, known as the East Bay Vintners Alliance, has begun to put on yearly tastings to showcase the wines of its members and make good on the promise of an urban wine …

chrisbrogan.com » Article » 50 Ideas on Using Twitter for Business

We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape. You can say it’s a stupid application, that no business gets done there, but there are too many of us (including me) that can disagree and point out business value. I’m not going to address the naysayers much with this. Instead, I’m going to offer 50 thoughts for people looking to use Twitter for business. And by “business,” I mean anything from a solo act to a huge enterprise customer.

Your mileage may vary, and that’s okay. Further, you might have some really great ideas to add. That’s why we have lively conversations here at [chrisbrogan.com] in the …

ShipCompliant: Wine Shipping Blog » Good News from Texas

On September 1, 2008 Texas will begin requiring direct shipping reports to be submitted on a quarterly basis. Reports will be due within 15 days of the completion of every 3 month quarter. Currently, direct shippers must file a report and pay taxes every month. The new report will no longer require direct shippers to report the common carrier tracking number for each shipment, the name of the common carrier will be sufficient.

All permit holders have been mailed a copy of the Quarterly Direct Shipper’s Report by the Texas Alcohol Beverage Commission and the form will soon be available on the TABC and Wine Institute website. The last monthly reporting period is August 2008. Shipments sent on or after September …

chrisbrogan.com » Article » The Importance of Seeds

When looking at content marketing projects like Digital Nomads, if you get there early, it’s going to look like a bunch of posts by people at Dell. But that’s okay. It’s Dell’s project, and they hope that it grows into something that others will find valuable and build around. They’re planting seeds.

All content projects grow that way. The people who create the project (or those who eventually own the project) must start somewhere with putting something there. Otherwise, it looks horribly empty and barren. If you visit a farm, you don’t want to see a big stretch of brown soil. You want to see lush patches of greenery, promising the harvest that will come next. The same is …

How to Change the World » How to Tell If Your Boss Is Crazy

Over at the American Express blog I explain how to tell if your boss is crazy based on the work of Mindsite to DSM-IV-TR bring to the rest of us. If you suspect that you work for a narcissistic, paranoid, obssessive-compulsive, anti-social nut case, click here to learn more. Related resources: “Is Your Boss an Asshole?" and Psychology.alltop.

chrisbrogan.com » Article » Brian Conley Jailed in Beijing

Brian Conley, video journalist and creator of Alive in Baghdad has been jailed in Beijing, China, according to sources. He was there as an activist and a citizen journalist, which is no stretch for Brian. He’s lobbed himself into hostile territory ever since I’ve known him: Iraq, Mexico, and now China.

The whole story is here. I received my notification by Josh, who also points out the need to bring this story to a much larger stage than our blogs.

If you can, spread the word far and wide. I’d like to see Brian again soon.

Complete side note: just before the picture above was taken, Brian and I were standing alongside the stage at Video on the Net. …

chrisbrogan.com » Article » How to Do More With Less Time

You need better time management. You’re looking for time saving tips. Whether you’re in a huge organization, a team of 30, or a solo practitioner, it’s fairly guaranteed that you’ve got more work to do than you have time to complete it. Further, the effort it takes to keep up with people in social media and do it like a human being takes some time. In this post, I’ll talk about how to do more with less time. Part of this will be about the philosophy behind it, and the next part will be about the tools. In a subsequent post, I’ll talk about my social media workflow.

How to Do More With Less Time

I’m finding that there …

Vinography: A Wine Blog » Wine Spectator Restaurant Awards Exposed as a Total Farce

My colleague Jim Gordon who currently edits Wines & Vines magazine just pointed me to an article on their web site that made my jaw hit the table.

Reporting from the recent meeting of the American Society for Wine Economists, writer Peter Mitham describes a presentation by researcher Robin Goldstein, who seems to have performed a sting operation on the Wine Spectator Restaurant Awards and exposed them as a total farce, as part of his ongoing investigations on the perceptions of value and quality in wine.

In summary:

1. Researcher invents fake restaurant in Italy.
2. Researcher builds web site for fake restaurant.
3. Researcher constructs wine list of the lowest scoring Italian wines from Wine Spectator in the last decade …

ShipCompliant: Wine Shipping Blog » Georgia Clarifies Direct-to-Consumer Shipping Rule

Wine Institute has received information clarifying Georgia’s direct-to-consumer wine shipping regulations. The rule allowing on-site shipments without a permit was not repealed on July 1, 2008 when the new permit law became effective. All wineries may continue to ship up to 5 cases of wine to a Georgia household annually provided the wine was purchased on-site. Wineries are not required to have a Direct Shipping Permit, pay taxes or file reports for on-site shipments.

A Direct Shipping Permit is required for all off-site shipments to a Georgia address. All bonded wineries are eligible to apply for a GA permit. The holder of a Direct Shipping Permit may ship up to 12 cases of wine sold off-site to a GA address annually. …

ShipCompliant: Wine Shipping Blog » Follow us on Twitter: winecompliance

When we make a post here on the ShipCompliant blog, we take the time to really understand an issue, research the facts involved, and make a substantive post that adds value to the issue that we are discussing. However, the ShipCompliant research team hears news and information from many different sources every day that may not necessarily end up as the subject of a post on this blog. Because of this, we recently started posting updates on Twitter to give you a heads up about articles or blog posts that we think are interesting in the world of wine compliance.

If you’re interested in learning more about wine compliance, please follow winecompliance on twitter! If you don’t yet have an account …

How to Change the World » BlogWorld Expo Special Discount

If you're going to BlogWorld Expo, you can get an additional 20% off even the early-bird prices (they expire on August 22nd) by using this special code: "Alltopvip." This conference is in Las Vegas on September 19-21. Click here to register.

chrisbrogan.com » Article » Great PR Manners Go a Long Way

First, look at this great PR letter sent to me by Scott Duehlmeier from the Summit Group:

Chris-

Good evening, my name is Scott Duehlmeier with The Summit Group (PR/AD agency) in Salt Lake City, Utah. We recently created a social media department, and are working with a client who specializes in the creation of social networking platforms. I know they have very specific announcements coming up, and I was wondering if you even like to receive these types of announcements (elearning, online collaboration, marketing, social networking, corporate training.) The last thing I would want to do is just start blindly sending press releases or other correspondence your way, without even an introduction email asking you if you would even be …

Vinography: A Wine Blog » Sonoma Wine Country Weekend: Aug 29-31, 2008

Most people, when they come visit me in San Francisco and ask to be taken to wine country, assume that they're going to Napa, but at least half the time, that's definitely not where we end up.

These well meaning tourists aren't the only ones who seem to forget that Northern California has many different "wine countries." Napa casts a long shadow, as it were.

I’ve got lots of love for every piece of wine country we've got, and a special place in my heart for Sonoma County, both because it is the place of my birth, but also because I think sometimes it gets short shrift compared to its more famous neighbor.

Sonoma County is several different wine regions rolled …

Good Grape: A Wine Manifesto » A Master Sommelier Candidate Takes on the Allocated Rockaway Release

*Ed. Note*

Guest blogging on Good Grape is Arthur Black, who occasionally, with lightheartedness, goes by the nom de plume, Arturo Negro. Arthur is a Master Sommelier candidate well in tune, from his professional life, with Rodney Strong wines, the winery from which this new allocated offering comes. Unbiased, cool with an insane palate, Arthur gives his take on the new Rockaway wine that releases on September 1 from RSV. Find out more information at the web site, or sign up for the list.

Having the opportunity to assess Rockaway, a new endeavor of Rodney Strong, is an honor. Over the past several years I’ve had the pleasure of selling a lot of Rodney Strong in restaurants when …

Tablas Creek Vineyard Blog » Pig Roast!

Each August, we hold a pig roast here at the winery. We got the idea originally five years ago because our neighbor was having problems with feral pigs and offered to get us one for an event, and have continued… [Link]

chrisbrogan.com » Article » Are You a Vendor

In a post on Advertising Age, Millie Olson brings out the question of whether an agency is a vendor to a customer or a business partner. The comments are interesting, too. In a conversation today with Mike Lewis, President of the Business Marketing Association for the greater Boston area (we’re working on the New Marketing Summit together), he mentioned that PR firms are often selected by a company’s marketing department, as part of a vendor selection process, and this surprised me (mostly because I’m a technologist, not a professional marketer).

I guess I imagined that the senior team picked them out. My last boss and business partner, Jeff Pulver, most definitely picked out his own PR firm. I was …

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