Acan Media

Gary Vaynerchuk on Consumer Expectations

January 21, 2010

Everyone is a brand; listen up… Posted via web from Marketing Technopologist

Make Your Winery Memorable With Unique Accessories

December 24, 2009

I just received a shipment of wine from one of my clients, Casa Nuestra. In the package was an unexpected gift: wine clips. I’ve been a wine geek for a long time but never have owned these handy accessories. But I’ve used them over the years at parties as they provide a “3rd hand” for your wine glass so you can hold a plate in one hand and eat with the other. The Casa Nuestra model pictured here easily clips onto any plate and holds [...]

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Posterous: The Blog For Wineries Without The Time To Blog

December 16, 2009

I’ve started to use Posterous, a free blogging service, to make posts on this blog. Some readers might wonder why I’m starting to use this service and not just post directly in WordPress, so here’s why. The short answer is it’s a lot faster for me to create a post in email than blogging directly inside the WordPress editor. What Posterous does is create an easily maintainable blog but can also be used to auto-post to popular social sites like Twitter, Flickr and Facebook. So [...]

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Why Wineries Might Want To Look At Their SEO

December 15, 2009

Earlier this week Google released a new service on their Android mobile phone platform that immediately got my attention. Called, Google Goggles, the service works with the phone’s camera to search the product or location for more information. One of their use cases was wine (pictured here) where the user takes a picture of the bottle which starts a Google search for the item. Most wineries have some level of search engine optimization (SEO) now but when this rolls out to more smartphones (like the [...]

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The $15 DIY Starter Winery Website

November 30, 2009

As I’ve blogged here many times, WordPress is a great platform to build a winery website. But not every winery needs a large website, especially as they get started. So here is the recipe to start a WordPress powered website that will cost you $15 a year (actually, it’s only $14.97): 1) Go to WordPress.com and sign up for a free account. Choose the default option to start a blog. 2) In the WordPress admin back-end, create a page named, “Home” and another called, “Blog” [...]

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Amazon Pauses Wine Program

October 28, 2009

It’s been a long time since I’ve posted anything here so I thought I would start back with a big story that broke last Friday. As you have no doubt seen elsewhere, Amazon has put their wine program on hold. While I’m disappointed with this turn of events, I’m not that surprised given the state of the economy and the collapse of New Vine Logistics, Amazon’s wine logistics partner. Coverage in the wine blogosphere has ranged from somewhat optimistic to outraged to, well, depressed. I [...]

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