The $15 DIY Starter Winery Website

November 30, 2009

As I’ve blogged here many times, Wordpress is a great platform to build a winery website. But not every winery needs a large website, especially as they get started. So here is the recipe to start a Wordpress powered website that will cost you $15 a year (actually, it’s only $14.97):
1) Go to Wordpress.com and [...]

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Amazon Pauses Wine Program

October 28, 2009

It’s been a long time since I’ve posted anything here so I thought I would start back with a big story that broke last Friday. As you have no doubt seen elsewhere, Amazon has put their wine program on hold. While I’m disappointed with this turn of events, I’m not that surprised given the state [...]

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Bookmarks for July 21st through August 21st

August 21, 2009

These are my links for July 21st through August 21st:

Good Wine that Does Good
Gallo’s social media strategy: First, do no harm
How to Manage Twitter
Why You Won’t Make Money With a Wine Blog
Divining Markets within Beautiful Chaos
What has blogging contributed to wine writing?
UK: Concha y Toro unveils 50cl wine bottles
Great Bathroom Wine Reading
Video as an Effective [...]

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Social Media Is The Future of Wine Marketing

June 30, 2009

There are many in the wine industry who don’t believe in social media. Many others need more information in order to make up their minds. The rest are trying to figure out how to get started. But when I encounter those who are not on the social media bus, I simply respond with:
“Social media today [...]

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Grow Twitter Followers In 4 Easy Steps

June 7, 2009

When starting up a client Twitter presence, I start with a seed list of active wine bloggers and enthusiasts. The process is pretty simple, basically logging into the new account and then visiting my Twitter friends page on my company Twitter account and mindlessly click on the follow button. Brute force but it works.
These days [...]

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New Vine’s Demise & The Future of Direct Shipping

June 1, 2009

News broke yesterday afternoon on Twitter that New Vine Logistics was shut down. Locks on doors kind of stuff; most employees out of work. Not a good turn of events for what looked like the company to watch when the economy bounced back and consumers regularly bought wines again over $30 a bottle. They were [...]

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A Really Goode Job?

May 21, 2009

I was in California wine country last week and in nearly every meeting Murphy-Goode’s social media experiment, ‘A Really Goode Job‘, came up. Most thought this campaign brilliant from all the online buzz created but I’ve been skeptical from the beginning. On one level, the $100,000+ investment will probably generate double or triple that amount [...]

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Increasing Engagement On Facebook

May 5, 2009

Like the proverbial shoemaker, I tend to get around to setting up some social services for my company later than I really should. I tend to road-test new services on my wine blog or personal accounts before recommending them to clients. And often it’s weeks or months later before I add them here.
Case in point [...]

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