Acan Media

Are Twitter Followers More Likely To Buy?

September 16, 2010

A new report by ExactTarget states that Twitter followers are more likely to recommend a brand and twice as likely to buy than Facebook fans. This is exactly the oposite of my experience with Twitter and Facebook in the wine industry so I took a closer look at the story. And near the end you see the caveat that Twitter users are more representative of influencers and Facebook users are more mainstream consumers. This makes sense to me given the better engagement I’ve seen for Facebook pages than [...]

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Turning Fans and Followers Into Buyers

March 16, 2010

There's an interesting post over at eMarketer today about how Twitter followers and Facebook fans are more likely to buy than those who are not connected with a brand on social networks. Not surprisingly, the most popular reason to friend up a brand is for discounts and promotions but the research also showed that almost 40% were customers and supporters who liked the brand. Hundreds of wineries are on Twitter and Facebook today and many are using these connections to make sales. But I haven't [...]

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Getting Intentional With Twitter

March 4, 2010

One of the things I’ve been looking at lately is how to build an engaged Twitter following. Anyone can build a following through the dreaded mass-follow technique but it will not be very engaged or valuable in the long run. There are several tools and services out there that promise to dramatically grow your Twitter following this way and I recommend not using any of them because 4,000 unengaged followers is worse than 400 engaged followers. Or 40, really. But to gain this type of engagement you need [...]

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Barter For Content; A New Trend?

February 15, 2010

Some wineries have guest suites that are typically used for wine club members, out of town employees and other special guests. But for much of the year these rooms sit empty. The guest suites at Michel-Schlumberger are some of the best I have ever seen (and stayed in) and they are using one of them to house Hardy Wallace who has just left his 6 month gig at Murphy-Goode. This use of a guest suite strikes me as brilliant on a couple levels. First they are bartering for [...]

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10 Tips for Wineries on Twitter

February 10, 2010

Rick Bakas posted 7 Twitter tips for wineries on his Posterous blog yesterday. They include nearly everything a winery needs to build a thriving Twitter presence: 1. Twitter gives you 140 characters. Try to keep your tweets to 110. Leave room to people to ReTweet your post. 2. Talk with people, not at them. 3. Use the 1 in 9 rule â€“ one out of 9 posts can be promotional, the other eight are conversational with actual people. 4. Use Tweetdeck â€“ one of the [...]

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