Are Twitter Followers More Likely To Buy?

September 16, 2010

A new report by ExactTarget states that Twitter followers are more likely to recommend a brand and twice as likely to buy than Facebook fans. This is exactly the oposite of my experience with Twitter and Facebook in the wine industry so I took a closer look at the story. And near the end you [...]

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Turning Fans and Followers Into Buyers

March 16, 2010

There's an interesting post over at eMarketer today about how Twitter followers and Facebook fans are more likely to buy than those who are not connected with a brand on social networks. Not surprisingly, the most popular reason to friend up a brand is for discounts and promotions but the research also showed that almost [...]

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Getting Intentional With Twitter

March 4, 2010

One of the things I’ve been looking at lately is how to build an engaged Twitter following. Anyone can build a following through the dreaded mass-follow technique but it will not be very engaged or valuable in the long run. There are several tools and services out there that promise to dramatically grow your Twitter following [...]

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Barter For Content; A New Trend?

February 15, 2010

Some wineries have guest suites that are typically used for wine club members, out of town employees and other special guests. But for much of the year these rooms sit empty. The guest suites at Michel-Schlumberger are some of the best I have ever seen (and stayed in) and they are using one of them to house Hardy [...]

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Wineries, Are You Leading Your Tribe?

February 10, 2010

Great TED video from Seth Godin (hat tip to Joe Roberts for his tweet to these videos). Posted via email from The Social Winery

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10 Tips for Wineries on Twitter

February 10, 2010

Rick Bakas posted 7 Twitter tips for wineries on his Posterous blog yesterday. They include nearly everything a winery needs to build a thriving Twitter presence: 1. Twitter gives you 140 characters. Try to keep your tweets to 110. Leave room to people to ReTweet your post. 2. Talk with people, not at them. 3. [...]

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