Now’s The Time To Go Social

Like many people, I watched the inauguration of Barack Obama as the 44th President of the United States today. Just before President Obama was sworn in, one of my Facebook friends posted about the new White House website which both surprised and delighted me.

Our new President has a blog.

Yes, President Obama is continuing the social media innovation he demonstrated in his campaign for the Democratic nomination and then the Presidential election. And it makes sense since he achieved a goal few thought possible when he hit the campaign trail nearly two years ago. His use of conversational marketing tools got more people involved, energized his supporters and, more importantly, raised record amounts of money.

There is a lot wineries can learn from President Obama’s use of social media during the campaign. For those who want to dive deep, Edelman has written a detailed white paper on the subject. But the bottom line is reaching people directly via the internet and social networks is not an unproven technique or a fad. It’s real and it will help you sell more wine.

Now’s the time to go social… and stay tuned, as I’ll show you exactly how.