The first of two podcasts recorded at the North American Wine Bloggers Conference in Santa Rosa, CA. This panel discussion was entitled, “Wine Blogger & Industry Interaction.” Joining me were Jeff Lefevere from Good Grape, Robert Larsen from Rodney Strong Vineyards and Judd Wallenbrock from Michel-Schlumberger and Humanitas. If you want to see this session, check out the video posted on the Caveman Wines blog.

Social Media for Wineries 2 originally appeared on Acan Media. Licensed under Creative Commons.

The first edition of a new podcast focused on using social media to connect with customers and sell more wine.

This podcast is a recording of a seminar, What Every Winery Should Know About Social Media, given at COPIA in Napa on Monday, April 28, 2008. Thanks to Tom Merle from Winery Direct Services for arranging the venue.

Show Notes:

01:08 – Introduction by Tom Merle
01:35 – What Every Winery Should Know About Social Media
03:22 – Markets Are Conversations
05:13 – Web 2.0 Is Upon Us
06:19 – What is Social Media?
07:07 – Examples
14:37 – Rules of The Road
28:06 – Social Media Tools 1
34:43 – Social Media Tools 2
37:51 – Outreach Techniques
50:27 – Case Studies
50:29 – Stormhoek
52:24 – Wine Library TV
53:13 – Sacre Bleu
53:52 – Pinotblogger / Capozzi Winery
55:50 – Twisted Oak
57:38 – Further Reading
59:10 – Contact Details

Presentation in Powerpoint format

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Copyright 2008 Acan Media, Inc. Licensed to the public under Creative Commons

Social Media for Wineries 1 originally appeared on Acan Media. Licensed under Creative Commons.