Links

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These are my links for August 6th through September 30th:

• Social Media Tools Are Like Phones | chrisbrogan.com
• Tablas Creek Vineyard Blog: Updated “How’s it drinking” Vintage Chart – An excellent idea for all wineries to do for their customers. A drinking window vintage chart.
• The Winery Web Site Report: Double Your Online Wine Sales? – Some good questions about website design and conversion rates from Mike Duffy… looking forward to reading the comments here.
• 50 Ideas on Using Twitter for Business | chrisbrogan.com – “We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape.”
• Twitter as a Marketing Tool | .eduGuru – A good post about using Twitter as a marketing tool.
• The Winery Web Site Report: The Art of Marketing Wine – “Wine marketing is not about features and benefits – it’s about emotion.”
• The Winery Web Site Report: This Coupon Is Not For You – Another good wine marketing tip from Mike Duffy. I hope a winery tries this out…
• Tablas Creek Vineyard Blog: A winery blog? Who needs it? – Some great advice from one of the best winery blogs on things to consider before blogging.
• Why Brands Are Unsuccessful in Twitter – “Rodney Rumford bluntly points out in this latest post about 33 Brands That Suck on Twitter…”
• 101 Five-Minute Fixes to Incrementally Improve Your Web Site – Inside CRM – A good website checklist to follow to improve reader engagement.
• How Content Marketing Will Shake the Tree | chrisbrogan.com – Another great post from Chris Brogan about content marketing. It’s still amazing to me more wineries don’t podcast – audio or video – given one of the best examples of content marketing is Wine Library TV. No, you don’t need to be like Gary V to win here.
• The Escalator Pitch – “Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. If you were making a “Twitpitch” about your business, it would be over by now.”
• PR Secrets for Startups – A good overview and discussion of “PR 2.0″
• Would YOU be able to tell the difference between a $15 and a $150 wine? | Uncorked | Wine advice and commentary – “There have always been good wines and better wines, but the luxury products manufacturers and the mass brands got really smart about marketing their products. They created this niche out of thin air.”
• The Winery Web Site Report: Twitter for Business – “John Jantsch of Duct Tape Marketing has created a free e-book called Twitter for Business which will help you take the next steps to using Twitter to meet specific marketing goals (which he lists).”

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• Wine Blogging from the Perspective of a Small Rioja Winery, Miguel Merino

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These are my links for July 26th through August 3rd:

• Gary Vaynerchuk: The wine world’s new superstar – Features, Food & Drink – The Independent – “In a spartan room above a New Jersey liquor store, a revolution is fermenting. With his witty, irreverent, in-your-face approach to the time-honoured art of wine tasting, Gary Vaynerchuk, the 32-year-old son of Soviet immigrants, is a megastar…”
• Twelve Ways to Sell Social Media to Your Boss | chrisbrogan.com – For those looking for the benefits of social media marketing, here’s a dozen to start with…
• How to Measure Social Media ROI for Business – “The key takeaway, regardless of how your company chooses to measure engagement, is that you have a success metric in mind before you begin. Without some sort of benchmark, it’s impossible to determine your ROI.”
• Social Media will Normalize –Why Dedicated Roles and Direction are Required – “Summary: Expect dedicated roles to appear –but as a guide, not a force”
• How I use Twitter, and you? – Good primer on using Twitter fully for those confused or just starting out.
• smashLAB – White Paper: A Primer in Social Media – Excellent white paper on social media; every winery owner should read this…
• Why does wine blogging matter? – “The wine business has always sought ways to reach out to consumers and communicate the personality and individuality of their wines, and now blogging… makes this possible.”
• Honig Blog – “There is absolutely no reason natural wine corks should end up as landfill, when recycled cork can be converted into a variety of new products.” — a good cause more wineries should support.
• Fermentation: The Daily Wine Blog: Gratefulness – A great post about one of my clients’ new blog. Some good points about writing style and point of view that is applicable to any winery who blogs.
• How to Make Your Blog More Personal – “Over the last few years of blogging I’ve found that readers really respond well to when you approach your blogging in a more personal way.”
• 50 Steps to Establishing a Consistent Social Media Practice | chrisbrogan.com – A great digest of tips for getting the most out of your social media initiatives by Chris Brogan.
• Wannabe Wino: Michel Schlumberger Jumps In! – “I’d like to extend a warm welcome to the newest winery blog, coming from one of my favorite Sonoma area wineries, Michel Schlumberger.”
• Israeli Wine Tweetups are Coming: For Twitterers ONLY! | Israeli Wine Direct – “SO if you want to play, and you live in a state we can ship to, and you can get a group of 10+ people, THEN first, follow me here on Twitter, then email me richard@israeliwinedirect.com to chat further.”

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• Guardian column: Gary Vaynerchuk

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These are my links for July 21st through July 24th:

• Testing 1,2,3…Is This Thing On? | Benchland Blog – An new winery blog is born… check it out.
• REthink Wine Blog » Blog Archive » Brix: What’s In It For Me? – Interesting open source CMS from IBG.
• Neuromarketing » Clever Wine Marketing – Good post about how Killer Juice is changing customer expecations with their box wine via clever marketing.
• Millennials are Supporting Independent Labels – “The future of the world thus depends on the little guy, the independent store and the niche label – and thus whilst the big brand peddling baby-boomers have been the antithesis of what the world needs, the mass label eschewing millennials will save…”
• Wines & Vines – Wine Industry News Headlines – Continuum Finds a Home – “Continuum, a partnership of the Marcia and Tim Mondavi families and Margrit Biever Mondavi, announced today it has completed its purchase of Cloud View Vineyards on Pritchard Hill, overlooking the Napa Valley….” — Great to see The Mondavi’s back.
• Bloomberg.com: Muse Arts – “It all began here,” Montefiore said. “Israel has been making wines for 5,000 years. It’s in the biblical history, part of Judaism and Christianity.”
• Breaking Wine News: Bordeaux’s Cos d’Estournel Buys Napa’s Chateau Montelena – Vinography: A Wine Blog – Quite ironic given that Montelena won the Paris tasting of 1976 with their Chardonnay.
• Wine Tastings Are Now Just A Tweet Away (Three Minds On Digital Marketing @ Organic) – “Twitter has been used by a new wine company, Bin Ends, located in Braintree, Massachusetts, to facilitate online wine tastings. Dozens of people, armed with their Twitter accounts, participated recently in the now-monthly tastings…”
• Good Grape: A Wine Blog Manifesto – “The dumbest money spent in the wine business? Wine trade commission ads for countries. Dumb, dumb, dumb.” — Yep, 100% right, Jeff!
• The Wine Conversation: Interactive Wine Sites – Some good advice about using Flash splash screens on winery websites… it just seems so 20th Century and breaks iPhone display of the site.

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These are my links for July 19th through July 20th:

• 50 Ways to use Social Media, listed by Objective – A great breakdown of 50 social media tactics by objective; required reading.
• 380 Attend Compliance Conference: Video & Slides Now Available – ShipCompliant – ShipCompliant’s 3rd annual Direct Shipping Seminar and Users Conference was the largest yet with over 380 winery staff, ShipCompliant users, and ShiCompliant partners in attendance.
• REthink Wine Blog » Blog Archive » Winery Blogging: A Second Look – “He [Gary Vaynerchuk] delivered an inspiring talk at our symposium shaming the audience for ignoring blogs and social networking and saying that every winery had an obligation to blog or see their business go the way of the dinosaur.”
• The Winery Web Site Report: Yet Another Reason Not To Have A Splash Page On Your Site – “Remember, no matter how cool your splash page is, your site visitor didn’t come there to see it.”
• Gary V on the need to blog: right or wrong? | Small Winery Marketing – Some thoughts about Gary Vaynerchuk’s talk at the recent Inertia Beverage symposium.
• Is it curtains for critics? | Theatre story | guardian.co.uk Arts – No, but there will be fewer critics in second city markets…

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These are my links for July 11th through July 14th:

• If You Intend To Blog Seriously | chrisbrogan.com – Great advice on blogging… should you decide to do so.
• Good Wine Under $20: Through the Looking Glass: Seeing Online Wine Culture from the Other Side – “People in the wine business know that online wine culture is important.” … “We are in a major shift from points to personality in the wine world.”
• Good Grape: A Wine Blog Manifesto – However, there is one simple no-brainer way that is infrequently, if ever, used in wine retail merchandising… Duh. Wine is never grouped by winery.
• Managed Word of Mouth-Still Thinking | chrisbrogan.com – I just re-read Dave Balter’s Word of Mouth Manual. You might recall that I wrote about it here a few weeks ago. There’s a link to a free download on that last
• The Winery Web Site Report: Winery Blogging Do’s and Don’ts – Some good advice from Mike Duffy on blogging.
• How to Develop a Social Media Plan for Your Business in 5 Steps – Some good resource links in this article.
• Live! 2008 ShipCompliant Users Conference – ShipCompliant – Great use of social media but I wonder why they didn’t record this for people like me who missed the live broadcast?

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