Links

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These are my links for August 6th through September 30th:

• Social Media Tools Are Like Phones | chrisbrogan.com
• Tablas Creek Vineyard Blog: Updated “How’s it drinking” Vintage Chart – An excellent idea for all wineries to do for their customers. A drinking window vintage chart.
• The Winery Web Site Report: Double Your Online Wine Sales? – Some good questions about website design and conversion rates from Mike Duffy… looking forward to reading the comments here.
• 50 Ideas on Using Twitter for Business | chrisbrogan.com – “We really can’t deny the fact that businesses are testing out Twitter as part of their steps into the social media landscape.”
• Twitter as a Marketing Tool | .eduGuru – A good post about using Twitter as a marketing tool.
• The Winery Web Site Report: The Art of Marketing Wine – “Wine marketing is not about features and benefits – it’s about emotion.”
• The Winery Web Site Report: This Coupon Is Not For You – Another good wine marketing tip from Mike Duffy. I hope a winery tries this out…
• Tablas Creek Vineyard Blog: A winery blog? Who needs it? – Some great advice from one of the best winery blogs on things to consider before blogging.
• Why Brands Are Unsuccessful in Twitter – “Rodney Rumford bluntly points out in this latest post about 33 Brands That Suck on Twitter…”
• 101 Five-Minute Fixes to Incrementally Improve Your Web Site – Inside CRM – A good website checklist to follow to improve reader engagement.
• How Content Marketing Will Shake the Tree | chrisbrogan.com – Another great post from Chris Brogan about content marketing. It’s still amazing to me more wineries don’t podcast – audio or video – given one of the best examples of content marketing is Wine Library TV. No, you don’t need to be like Gary V to win here.
• The Escalator Pitch – “Forget the elevator pitch. Forget the press release. Forget the PowerPoint deck. If you were making a “Twitpitch” about your business, it would be over by now.”
• PR Secrets for Startups – A good overview and discussion of “PR 2.0″
• Would YOU be able to tell the difference between a $15 and a $150 wine? | Uncorked | Wine advice and commentary – “There have always been good wines and better wines, but the luxury products manufacturers and the mass brands got really smart about marketing their products. They created this niche out of thin air.”
• The Winery Web Site Report: Twitter for Business – “John Jantsch of Duct Tape Marketing has created a free e-book called Twitter for Business which will help you take the next steps to using Twitter to meet specific marketing goals (which he lists).”

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