June 12, 2008
It doesn’t take long before the topic of measurement comes up in my conversations with winery owners and general managers about social media. Since I’m a believer that anything worth doing should be measured, I thought I would offer up some ideas about how to measure the impact of blogs, podcasts and social networking campaigns. [...]
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April 24, 2008
The first step wineries should take in social media is to monitor what is being said about them online. Media monitoring has been around for years and PR firms have distributed press clippings as part of their service to clients. These days it’s easy to follow the discussion online in forums, blogs and websites in [...]
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