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The Most Influential Wine Blogs

February 10, 2009

A few weeks ago, Michael Wangbickler wrote a post over at the Caveman Wine blog about blogger relevance. He listed 5 engagement metrics to look for that would help wineries pick who they should engage in their marketing and PR outreach. Steve Heimoff took this a bit further suggesting that, “…you know it when you see it,” when it comes to relevant wine blogs. This discussion came to mind when I read Tom Wark’s post this morning about the new poll VinTank is conducting with [...]

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How To Track Twitter Conversations

September 9, 2008

Image via CrunchBase, source unknown As I start wineries on the social media path, one of the most common questions is how to use Twitter. It’s probably because the micro-blogging service is sort of like a lot of things that came before — blogs, instant messaging, SMS, social networks — but how it’s being used is not like anything that came before. Since Twitter has a bare-bones feature set, there is not an easy way to track ongoing conversations in the standard web interface. But [...]

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Rockaway and The Future of Wine Marketing

August 24, 2008

In the future, I think most wineries will not submit their wines to the critics at the Wine Spectator, Wine Advocate and other wine publications. And this will not be due to the chance of getting a bad score but because those scores don’t influence their consumers. Sure, some wine collectors follow scores and make their buying decisions based in part from them but most wine consumers could care less about scores. In today’s market scores are only important within the trade where distributors use [...]

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The Future of Wine Marketing

July 20, 2008

I attended an event last week in San Francisco supporting client Israeli Wine Direct. About 250 people were there for conversation, some good food and wine. Nothing too unusual there except that the attendees were mostly women bloggers attending BlogHer and the host was author, blogger and venture capitalist Guy Kawasaki. I think this is the future of wine marketing. Presenting wine in social situations is a direct extension of the winery tasting room but with the addition of user generated media like blogs, word [...]

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Build A Website With WordPress, Part 4

July 11, 2008

Last week we completed our discussion of plugins and we are nearly ready to start to create great content and launch our WordPress website. But there is one major consideration left to deal with; look and feel. Luckily, there are plenty of free themes available for download that can be further modified to meet your needs. The best place to start is at the WordPress themes directory. Another alternative is to start with blank theme templates and match the look and feel to an existing [...]

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Creating Great Content Builds Community

July 10, 2008

There is no formula to building community with social media, it’s all about creating content that educates and entertains your audience. And doing it on a predictable basis. It’s really that simple although there are some other things you can also do to increase your audience. I was reminded of this point listening to an interview with Gary Vaynerchuk this week posted as a series of clips here and in it’s entirety here. I encourage everyone searching for the social media silver bullet to listen [...]

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