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Rockaway and The Future of Wine Marketing

August 24, 2008

In the future, I think most wineries will not submit their wines to the critics at the Wine Spectator, Wine Advocate and other wine publications. And this will not be due to the chance of getting a bad score but because those scores don’t influence their consumers. Sure, some wine collectors follow scores and make [...]

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The Future of Wine Marketing

July 20, 2008

I attended an event last week in San Francisco supporting client Israeli Wine Direct. About 250 people were there for conversation, some good food and wine. Nothing too unusual there except that the attendees were mostly women bloggers attending BlogHer and the host was author, blogger and venture capitalist Guy Kawasaki. I think this is [...]

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Build A Website With WordPress, Part 4

July 11, 2008

Last week we completed our discussion of plugins and we are nearly ready to start to create great content and launch our WordPress website. But there is one major consideration left to deal with; look and feel. Luckily, there are plenty of free themes available for download that can be further modified to meet your [...]

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Creating Great Content Builds Community

July 10, 2008

There is no formula to building community with social media, it’s all about creating content that educates and entertains your audience. And doing it on a predictable basis. It’s really that simple although there are some other things you can also do to increase your audience. I was reminded of this point listening to an [...]

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10 Blogs Every Winery Owner Should Read

July 7, 2008

Over the holiday weekend I was thinking about which blogs to recommend clients read daily from the long list of wine (84 feeds) and social media (75 feeds) blogs that I read. It was pretty tough to get these down to a selection most winery owners would actually read on a daily basis, which I [...]

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What Wineries Can Learn From Gary Vaynerchuk

May 8, 2008

I don’t know of any person more controversial in the American wine trade than Wine Library TV’s Gary Vaynerchuk. Well, perhaps Robert Parker raises more hackles but when I talk with winery owners about social media Gary always comes up. And there seems to be few Vayniacs in the trade. Most wine industry people in [...]

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