Conversational Marketing for the Wine Industry
From the category archives:
A somewhat concentrated version of the seminars I presented in Napa and Sonoma in April but fully updated with more discussion of case studies.
Join me at Green’s Restaurant, Bldg A of Ft. Mason Center in San Francisco at 10:30 am on August 25th for the discussion before the Family Winemakers trade tasting.
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Image via WikipediaI will be taking part in a live virtual tasting on Twitter with Etienne Hugel of Alsace family winery Hugel. This tasting is sponsored by Bin Ends Wine and I’m planning some other ways for readers to take part in the event.
Wines from Bin Ends website:
Tasting Selections: (Click on the wine for pricing details)
Gentil 2006
Pinot Blanc 2006
Gewurztraminer 2005
RIesling Jubilee “Grand Cru” 2004
Gewurztraminer VT 2001
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The first-ever North American Wine Bloggers Conference will take place October 24-26, 2008 in Sonoma County, California. The goal of the conference is to gather wine bloggers from throughout North America and beyond to meet, learn, and share.
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Sunday, August 24, 12:30-2:00 p.m. open to the trade only
2:00-6:00 p.m. open to the public and the trade
Monday, August 25, 1:00-6:00 p.m. open to the trade only
Fort Mason Center
For information about the tasting and the Trade Registration Form, click the tab above or the Tasting 2008 logo. Ticket price is $45 in advance, $40 for groups of 10 or more, $55 day of the event, plus ticket fees.
Click here to purchase tickets, or visit or call the Fort Mason Box Office, 415/345-7575.
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Join wineries, wholesalers and retailers at the only annual conference designed exclusively to foster wine industry technology solutions in the Napa Valley. After a near sell-out last year, the forth annual WITS has changed venues to accommodate more exhibitors, more content and more networking opportunities. Attendees are broad based as every function in a winery is touched by this conference. Expert panels will discuss specific technology examples and case studies involving winemaking, vineyard management, green / sustainability solutions, consumer direct programs, web 2.0, trade sales and distribution, channel management, national accounts, operations, finance and technology leadership.
I will be participating in a panel discussion during Breakout Session III from 3:45 pm to 5:00 pm entitled, “Consumer Direct Sales: Wine 2.0, The Results Show.” This session will be moderated by Joel Vincent (Executive Director, Open Wine Consortium) and the other panelists are Jill Bernheimer (Owner, Domaine547.com), Josh Hermsmeyer (Owner, Capozzi Winery & Pinotblogger.com) and Jeff Stai (Twisted Oak Winery).
For more information, visit the WITS website.
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A free seminar reviewing the basics of social media — blogs, podcasts, and social networks — from a wine industry perspective. Join this interactive session at COPIA in Napa starting at 3:30 p.m. PST on April 28th.
The seminar is led by Tim Elliott, the first wine podcaster and founder of Acan Media, a marketing consulting firm. The event is also co-sponsored by Winery Direct Services who sponsor workshops, online forums and other channels of information on best practices for maximizing direct-to-consumer transactions.
Please sign up at the Acan Media wiki as space is limited.
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