Articles

Social Media Is About Conversation

May 1, 2009

There is a good post on Mashable today about social media that struck a cord with me. All too often when “social media” is mentioned in the wine industry, most think all they have to do is start a blog, claim their Twitter account and setup a Facebook page. While all of these things are part of a social media plan, they are just tactics to produce one thing: conversation. Back 5 years ago, Stormhoek leveraged the conversation they nurtured in the tech blogosphere to [...]

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Facebook Pages or Groups; Which Should A Winery Choose?

March 6, 2009

As a winery engages in conversational marketing one of the first places they setup shop is on Facebook. The social network provides wineries with a destination to foster community and engage customers directly. It also acts as an extension of a permission email campaign making things like events very easy to send to friends of the winery. But Facebook also presents a winery with a decision of which type of presence, on a Page or a Group. Both offer similar features so it’s probably best [...]

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American Wine Blog Awards Finalists Announced

February 27, 2009

Earlier this week, Tom Wark announced the finalists for the American Wine Blog Awards. They are: BEST WRITING ON A WINE BLOG IN VINO VERITAS THE POUR DR.VINO VINOGRAPHY BEST GRAPHICS & PRESENTATION ON A WINE BLOG THE GOOD GRAPE HOSEMASTER OF WINE CHATEAU PETROGASM WILMA’S WINE WORLD BEST SINGLE-SUBJECT WINE BLOG BESOTTED RAMBLINGS LENNDEVOURS GOOD WINE UNDER $20 NAPA VALLEY WINE BLOG BEST WINERY BLOG MICHEL-SCHLUMBERGER BENCHLAND BLOG TABLAS CREEK VINEYARD BLOG DRY CREEK VINEYARD’S WILMA’S WINE WORLD BEDROCK WINE CO. BLOG BEST BUSINESS/INDUSTRY [...]

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The Most Influential Wine Blogs

February 10, 2009

A few weeks ago, Michael Wangbickler wrote a post over at the Caveman Wine blog about blogger relevance. He listed 5 engagement metrics to look for that would help wineries pick who they should engage in their marketing and PR outreach. Steve Heimoff took this a bit further suggesting that, “…you know it when you see it,” when it comes to relevant wine blogs. This discussion came to mind when I read Tom Wark’s post this morning about the new poll VinTank is conducting with [...]

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Now’s The Time To Go Social

January 20, 2009

Like many people, I watched the inauguration of Barack Obama as the 44th President of the United States today. Just before President Obama was sworn in, one of my Facebook friends posted about the new White House website which both surprised and delighted me. Our new President has a blog. Yes, President Obama is continuing the social media innovation he demonstrated in his campaign for the Democratic nomination and then the Presidential election. And it makes sense since he achieved a goal few thought possible [...]

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WordPress As A Social Media Platform

January 19, 2009

Last week in a meeting with other social media consultants, we talked about how far WordPress has come in the last year. With a thriving ecosystem of themes and plugins, the open source blogging software has turned into a serious content management system (CMS) but is still relatively easy for anyone with reasonable technical abilities to administer. We also noted that all the required social media services are supported making WordPress a great platform for conversational marketing. So I thought I would revive my earlier [...]

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