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Articles

New Vine’s Demise & The Future of Direct Shipping

June 1, 2009

News broke yesterday afternoon on Twitter that New Vine Logistics was shut down. Locks on doors kind of stuff; most employees out of work. Not a good turn of events for what looked like the company to watch when the economy bounced back and consumers regularly bought wines again over $30 a bottle. They were [...]

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A Really Goode Job?

May 21, 2009

I was in California wine country last week and in nearly every meeting Murphy-Goode’s social media experiment, ‘A Really Goode Job‘, came up. Most thought this campaign brilliant from all the online buzz created but I’ve been skeptical from the beginning. On one level, the $100,000+ investment will probably generate double or triple that amount [...]

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Please Don’t Send Bacn On Facebook!

May 2, 2009

As I write this post I am preparing to update my woefully out of date list of wineries on Facebook. Since I started this list, I have tried to follow every winery Facebook page so I get a lot of email everyday. And what I mostly see is not pretty; in fact most of it [...]

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Social Media Is About Conversation

May 1, 2009

There is a good post on Mashable today about social media that struck a cord with me. All too often when “social media” is mentioned in the wine industry, most think all they have to do is start a blog, claim their Twitter account and setup a Facebook page. While all of these things are [...]

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Facebook Pages or Groups; Which Should A Winery Choose?

March 6, 2009

As a winery engages in conversational marketing one of the first places they setup shop is on Facebook. The social network provides wineries with a destination to foster community and engage customers directly. It also acts as an extension of a permission email campaign making things like events very easy to send to friends of [...]

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American Wine Blog Awards Finalists Announced

February 27, 2009

Earlier this week, Tom Wark announced the finalists for the American Wine Blog Awards. They are: BEST WRITING ON A WINE BLOG IN VINO VERITAS THE POUR DR.VINO VINOGRAPHY BEST GRAPHICS & PRESENTATION ON A WINE BLOG THE GOOD GRAPE HOSEMASTER OF WINE CHATEAU PETROGASM WILMA’S WINE WORLD BEST SINGLE-SUBJECT WINE BLOG BESOTTED RAMBLINGS LENNDEVOURS [...]

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