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Articles

The $15 DIY Starter Winery Website

November 30, 2009

As I’ve blogged here many times, WordPress is a great platform to build a winery website. But not every winery needs a large website, especially as they get started. So here is the recipe to start a WordPress powered website that will cost you $15 a year (actually, it’s only $14.97): 1) Go to WordPress.com [...]

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Amazon Pauses Wine Program

October 28, 2009

It’s been a long time since I’ve posted anything here so I thought I would start back with a big story that broke last Friday. As you have no doubt seen elsewhere, Amazon has put their wine program on hold. While I’m disappointed with this turn of events, I’m not that surprised given the state [...]

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Social Media Is The Future of Wine Marketing

June 30, 2009

[singlepic id=3 w=320 h=240 float=center]There are many in the wine industry who don’t believe in social media. Many others need more information in order to make up their minds. The rest are trying to figure out how to get started. But when I encounter those who are not on the social media bus, I simply [...]

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New Vine’s Demise & The Future of Direct Shipping

June 1, 2009

[singlepic id=2 w=320 h=240 mode=web20 float=center] News broke yesterday afternoon on Twitter that New Vine Logistics was shut down. Locks on doors kind of stuff; most employees out of work. Not a good turn of events for what looked like the company to watch when the economy bounced back and consumers regularly bought wines again [...]

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A Really Goode Job?

May 21, 2009

I was in California wine country last week and in nearly every meeting Murphy-Goode’s social media experiment, ‘A Really Goode Job‘, came up. Most thought this campaign brilliant from all the online buzz created but I’ve been skeptical from the beginning. On one level, the $100,000+ investment will probably generate double or triple that amount [...]

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Please Don’t Send Bacn On Facebook!

May 2, 2009

As I write this post I am preparing to update my woefully out of date list of wineries on Facebook. Since I started this list, I have tried to follow every winery Facebook page so I get a lot of email everyday. And what I mostly see is not pretty; in fact most of it [...]

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