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Make Your Winery Memorable With Unique Accessories

December 24, 2009

I just received a shipment of wine from one of my clients, Casa Nuestra. In the package was an unexpected gift: wine clips. I’ve been a wine geek for a long time but never have owned these handy accessories. But I’ve used them over the years at parties as they provide a “3rd hand” for [...]

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Posterous: The Blog For Wineries Without The Time To Blog

December 16, 2009

I’ve started to use Posterous, a free blogging service, to make posts on this blog. Some readers might wonder why I’m starting to use this service and not just post directly in WordPress, so here’s why. The short answer is it’s a lot faster for me to create a post in email than blogging directly [...]

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Why Wineries Might Want To Look At Their SEO

December 15, 2009

Earlier this week Google released a new service on their Android mobile phone platform that immediately got my attention. Called, Google Goggles, the service works with the phone’s camera to search the product or location for more information. One of their use cases was wine (pictured here) where the user takes a picture of the [...]

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The $15 DIY Starter Winery Website

November 30, 2009

As I’ve blogged here many times, WordPress is a great platform to build a winery website. But not every winery needs a large website, especially as they get started. So here is the recipe to start a WordPress powered website that will cost you $15 a year (actually, it’s only $14.97): 1) Go to WordPress.com [...]

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Amazon Pauses Wine Program

October 28, 2009

It’s been a long time since I’ve posted anything here so I thought I would start back with a big story that broke last Friday. As you have no doubt seen elsewhere, Amazon has put their wine program on hold. While I’m disappointed with this turn of events, I’m not that surprised given the state [...]

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Social Media Is The Future of Wine Marketing

June 30, 2009

There are many in the wine industry who don’t believe in social media. Many others need more information in order to make up their minds. The rest are trying to figure out how to get started. But when I encounter those who are not on the social media bus, I simply respond with: “Social media [...]

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