From the category archives:

Articles

Wineries, Are You Leading Your Tribe?

February 10, 2010

Great TED video from Seth Godin (hat tip to Joe Roberts for his tweet to these videos). Posted via email from The Social Winery

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10 Tips for Wineries on Twitter

February 10, 2010

Rick Bakas posted 7 Twitter tips for wineries on his Posterous blog yesterday. They include nearly everything a winery needs to build a thriving Twitter presence: 1. Twitter gives you 140 characters. Try to keep your tweets to 110. Leave room to people to ReTweet your post. 2. Talk with people, not at them. 3. [...]

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Gary Vaynerchuk on Consumer Expectations

January 21, 2010

Everyone is a brand; listen up… Posted via web from Marketing Technopologist

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Make Your Winery Memorable With Unique Accessories

December 24, 2009

I just received a shipment of wine from one of my clients, Casa Nuestra. In the package was an unexpected gift: wine clips. I’ve been a wine geek for a long time but never have owned these handy accessories. But I’ve used them over the years at parties as they provide a “3rd hand” for [...]

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Posterous: The Blog For Wineries Without The Time To Blog

December 16, 2009

I’ve started to use Posterous, a free blogging service, to make posts on this blog. Some readers might wonder why I’m starting to use this service and not just post directly in WordPress, so here’s why. The short answer is it’s a lot faster for me to create a post in email than blogging directly [...]

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Why Wineries Might Want To Look At Their SEO

December 15, 2009

Earlier this week Google released a new service on their Android mobile phone platform that immediately got my attention. Called, Google Goggles, the service works with the phone’s camera to search the product or location for more information. One of their use cases was wine (pictured here) where the user takes a picture of the [...]

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