Acan Media

Turning Fans and Followers Into Buyers

There's an interesting post over at eMarketer today about how Twitter followers and Facebook fans are more likely to buy than those who are not connected with a brand on social networks. Not surprisingly, the most popular reason to friend up a brand is for discounts and promotions but the research also showed that almost [...]

Turning Fans and Followers Into Buyers originally appeared on Acan Media. Licensed under Creative Commons.

Getting Intentional With Twitter

One of the things I’ve been looking at lately is how to build an engaged Twitter following. Anyone can build a following through the dreaded mass-follow technique but it will not be very engaged or valuable in the long run. There are several tools and services out there that promise to dramatically grow your Twitter following [...]

Getting Intentional With Twitter originally appeared on Acan Media. Licensed under Creative Commons.

Barter For Content; A New Trend?

Some wineries have guest suites that are typically used for wine club members, out of town employees and other special guests. But for much of the year these rooms sit empty. The guest suites at Michel-Schlumberger are some of the best I have ever seen (and stayed in) and they are using one of them to house Hardy [...]

Barter For Content; A New Trend? originally appeared on Acan Media. Licensed under Creative Commons.

Wineries, Are You Leading Your Tribe?

Great TED video from Seth Godin (hat tip to Joe Roberts for his tweet to these videos). Posted via email from The Social Winery Wineries, Are You Leading Your Tribe? originally appeared on Acan Media. Licensed under Creative Commons.

Wineries, Are You Leading Your Tribe? originally appeared on Acan Media. Licensed under Creative Commons.

10 Tips for Wineries on Twitter

Rick Bakas posted 7 Twitter tips for wineries on his Posterous blog yesterday. They include nearly everything a winery needs to build a thriving Twitter presence: 1. Twitter gives you 140 characters. Try to keep your tweets to 110. Leave room to people to ReTweet your post. 2. Talk with people, not at them. 3. [...]

10 Tips for Wineries on Twitter originally appeared on Acan Media. Licensed under Creative Commons.

Gary Vaynerchuk on Consumer Expectations

Everyone is a brand; listen up… Posted via web from Marketing Technopologist Gary Vaynerchuk on Consumer Expectations originally appeared on Acan Media. Licensed under Creative Commons.

Gary Vaynerchuk on Consumer Expectations originally appeared on Acan Media. Licensed under Creative Commons.

Make Your Winery Memorable With Unique Accessories

I just received a shipment of wine from one of my clients, Casa Nuestra. In the package was an unexpected gift: wine clips. I’ve been a wine geek for a long time but never have owned these handy accessories. But I’ve used them over the years at parties as they provide a “3rd hand” for [...]

Make Your Winery Memorable With Unique Accessories originally appeared on Acan Media. Licensed under Creative Commons.

Posterous: The Blog For Wineries Without The Time To Blog

I’ve started to use Posterous, a free blogging service, to make posts on this blog. Some readers might wonder why I’m starting to use this service and not just post directly in WordPress, so here’s why. The short answer is it’s a lot faster for me to create a post in email than blogging directly [...]

Posterous: The Blog For Wineries Without The Time To Blog originally appeared on Acan Media. Licensed under Creative Commons.

Why Wineries Might Want To Look At Their SEO

Earlier this week Google released a new service on their Android mobile phone platform that immediately got my attention. Called, Google Goggles, the service works with the phone’s camera to search the product or location for more information. One of their use cases was wine (pictured here) where the user takes a picture of the [...]

Why Wineries Might Want To Look At Their SEO originally appeared on Acan Media. Licensed under Creative Commons.

The $15 DIY Starter Winery Website

As I’ve blogged here many times, WordPress is a great platform to build a winery website. But not every winery needs a large website, especially as they get started. So here is the recipe to start a WordPress powered website that will cost you $15 a year (actually, it’s only $14.97): 1) Go to WordPress.com [...]

The $15 DIY Starter Winery Website originally appeared on Acan Media. Licensed under Creative Commons.

Amazon Pauses Wine Program

It’s been a long time since I’ve posted anything here so I thought I would start back with a big story that broke last Friday. As you have no doubt seen elsewhere, Amazon has put their wine program on hold. While I’m disappointed with this turn of events, I’m not that surprised given the state [...]

Amazon Pauses Wine Program originally appeared on Acan Media. Licensed under Creative Commons.

Bookmarks for July 21st through August 21st

These are my links for July 21st through August 21st: Good Wine that Does Good Galloâ€™s social media strategy: First, do no harm How to Manage Twitter Why You Wonâ€™t Make Money With a Wine Blog Divining Markets within Beautiful Chaos What has blogging contributed to wine writing? UK: Concha y Toro unveils 50cl wine [...]

Bookmarks for July 21st through August 21st originally appeared on Acan Media. Licensed under Creative Commons.

Social Media Is The Future of Wine Marketing

There are many in the wine industry who don’t believe in social media. Many others need more information in order to make up their minds. The rest are trying to figure out how to get started. But when I encounter those who are not on the social media bus, I simply respond with: “Social media [...]

Social Media Is The Future of Wine Marketing originally appeared on Acan Media. Licensed under Creative Commons.

Grow Twitter Followers In 4 Easy Steps

When starting up a client Twitter presence, I start with a seed list of active wine bloggers and enthusiasts. The process is pretty simple, basically logging into the new account and then visiting my Twitter friends page on my company Twitter account and mindlessly click on the follow button. Brute force but it works. These [...]

Grow Twitter Followers In 4 Easy Steps originally appeared on Acan Media. Licensed under Creative Commons.

New Vine’s Demise & The Future of Direct Shipping

News broke yesterday afternoon on Twitter that New Vine Logistics was shut down. Locks on doors kind of stuff; most employees out of work. Not a good turn of events for what looked like the company to watch when the economy bounced back and consumers regularly bought wines again over $30 a bottle. They were [...]

New Vine’s Demise & The Future of Direct Shipping originally appeared on Acan Media. Licensed under Creative Commons.

A Really Goode Job?

I was in California wine country last week and in nearly every meeting Murphy-Goode’s social media experiment, ‘A Really Goode Job‘, came up. Most thought this campaign brilliant from all the online buzz created but I’ve been skeptical from the beginning. On one level, the $100,000+ investment will probably generate double or triple that amount [...]

A Really Goode Job? originally appeared on Acan Media. Licensed under Creative Commons.

Increasing Engagement On Facebook

Like the proverbial shoemaker, I tend to get around to setting up some social services for my company later than I really should. I tend to road-test new services on my wine blog or personal accounts before recommending them to clients. And often it’s weeks or months later before I add them here. Case in [...]

Increasing Engagement On Facebook originally appeared on Acan Media. Licensed under Creative Commons.

Please Don’t Send Bacn On Facebook!

As I write this post I am preparing to update my woefully out of date list of wineries on Facebook. Since I started this list, I have tried to follow every winery Facebook page so I get a lot of email everyday. And what I mostly see is not pretty; in fact most of it [...]

Please Don’t Send Bacn On Facebook! originally appeared on Acan Media. Licensed under Creative Commons.

Social Media Is About Conversation

There is a good post on Mashable today about social media that struck a cord with me. All too often when “social media” is mentioned in the wine industry, most think all they have to do is start a blog, claim their Twitter account and setup a Facebook page. While all of these things are [...]

Social Media Is About Conversation originally appeared on Acan Media. Licensed under Creative Commons.

Facebook Pages or Groups; Which Should A Winery Choose?

As a winery engages in conversational marketing one of the first places they setup shop is on Facebook. The social network provides wineries with a destination to foster community and engage customers directly. It also acts as an extension of a permission email campaign making things like events very easy to send to friends of [...]

Facebook Pages or Groups; Which Should A Winery Choose? originally appeared on Acan Media. Licensed under Creative Commons.