Comments for Acan Media http://acanmedia.com Practical tools for winery conversational marketing Mon, 22 Aug 2011 10:15:30 +0000 hourly 1 http://wordpress.org/?v=3.3 Comment on How To Add a Facebook Like Box To Your Website by Facebook Fan Page Drivers, Start Your Engines—Drive Fans to Your Website | BroadVision Marketing http://acanmedia.com/how-to-add-a-facebook-like-box-to-your-website/comment-page-1/#comment-2838 Facebook Fan Page Drivers, Start Your Engines—Drive Fans to Your Website | BroadVision Marketing Mon, 22 Aug 2011 10:15:30 +0000 http://acanmedia.com/?p=503#comment-2838 [...] How To Add a Facebook Like Box To Your Website (acanmedia.com) [...] [...] How To Add a Facebook Like Box To Your Website (acanmedia.com) [...]

]]> Comment on New Vine’s Demise & The Future of Direct Shipping by Latoya Bridges http://acanmedia.com/new-vines-demise-the-future-of-direct-shipping/comment-page-1/#comment-2787 Latoya Bridges Wed, 22 Dec 2010 08:01:30 +0000 http://acanmedia.com/?p=352#comment-2787 I doubt that Amazon will buy what's left of NVL. Amazon chose a 3PL because they do not want to take ownership of the wine. If they did they would be responsible for the compliance and regulatory hurdles that comes with the sale of wine. It's better for them to be a medium for the transfer of wine. I doubt that Amazon will buy what’s left of NVL. Amazon chose a 3PL because they do not want to take ownership of the wine. If they did they would be responsible for the compliance and regulatory hurdles that comes with the sale of wine. It’s better for them to be a medium for the transfer of wine.

]]> Comment on A Really Goode Job? by Marisol Perry http://acanmedia.com/a-really-goode-job/comment-page-1/#comment-2786 Marisol Perry Wed, 22 Dec 2010 01:18:54 +0000 http://acanmedia.com/?p=345#comment-2786 Wow. That video totally misses the mark. It was craptastic. *sigh* People need to talk to someone who knows what they are doing in this social media realm before spending good money on crap like this. Wow. That video totally misses the mark. It was craptastic. *sigh* People need to talk to someone who knows what they are doing in this social media realm before spending good money on crap like this.

]]> Comment on Increasing Engagement On Facebook by Sharron Clemons http://acanmedia.com/increasing-engagement-on-facebook/comment-page-1/#comment-2785 Sharron Clemons Tue, 21 Dec 2010 20:40:30 +0000 http://acanmedia.com/?p=326#comment-2785 Tim, Thanks so much for the nice words. We're thrilled that you're ffinding value in our Applications - that's why we built them! Tab re-naming is, of course, high up on our 'want' list, so stay tuned for progressive enhancements to all of the Involver Fan Page Applications. You can stay current on our blog <a href="http://(http://blog.Involver.com)" rel="nofollow">(http://blog.Involver.com)</a> or on twitter @involver. - Matt Langan - User Experience | Involver Tim, Thanks so much for the nice words. We’re thrilled that you’re ffinding value in our Applications – that’s why we built them! Tab re-naming is, of course, high up on our ‘want’ list, so stay tuned for progressive enhancements to all of the Involver Fan Page Applications. You can stay current on our blog (http://blog.Involver.com) or on twitter @involver. – Matt Langan – User Experience | Involver

]]> Comment on Getting Intentional With Twitter by Utilizing Twitter to create Business Relationships | Small Business I.T. Insider http://acanmedia.com/getting-intentional-with-twitter/comment-page-1/#comment-2784 Utilizing Twitter to create Business Relationships | Small Business I.T. Insider Tue, 07 Dec 2010 01:40:45 +0000 http://acanmedia.com/getting-intentional-with-twitter/#comment-2784 [...] Getting Intentional With Twitter (acanmedia.com) [...] [...] Getting Intentional With Twitter (acanmedia.com) [...]

]]> Comment on Are Twitter Followers More Likely To Buy? by Twitter fans vs. facebook likes « socialcharlie's Blog http://acanmedia.com/are-twitter-followers-more-likely-to-buy-2/comment-page-1/#comment-2772 Twitter fans vs. facebook likes « socialcharlie's Blog Fri, 17 Sep 2010 15:20:12 +0000 http://acanmedia.com/are-twitter-followers-more-likely-to-buy-2/#comment-2772 [...] Are Twitter Followers More Likely To Buy? (acanmedia.com) [...] [...] Are Twitter Followers More Likely To Buy? (acanmedia.com) [...]

]]> Comment on Posterous: The Blog For Wineries Without The Time To Blog by 10 Tips for Wineries on Twitter | Acan Media http://acanmedia.com/posterous-the-blog-for-wineries-without-the-time-to-blog/comment-page-1/#comment-2319 10 Tips for Wineries on Twitter | Acan Media Wed, 10 Feb 2010 18:16:29 +0000 http://acanmedia.com/posterous-the-blog-for-wineries-without-the-time-to-blog/#comment-2319 [...] Bakas posted 7 Twitter tips for wineries on his Posterous blog yesterday. They include nearly everything a winery needs to build a thriving Twitter presence: [...] [...] Bakas posted 7 Twitter tips for wineries on his Posterous blog yesterday. They include nearly everything a winery needs to build a thriving Twitter presence: [...]

]]> Comment on Gary Vaynerchuk on Consumer Expectations by Tweets that mention Gary Vaynerchuk on Consumer Expectations | Acan Media -- Topsy.com http://acanmedia.com/gary-vaynerchuk-on-consumer-expectations/comment-page-1/#comment-2315 Tweets that mention Gary Vaynerchuk on Consumer Expectations | Acan Media -- Topsy.com Fri, 05 Feb 2010 16:45:04 +0000 http://acanmedia.com/gary-vaynerchuk-on-consumer-expectations/#comment-2315 [...] This post was mentioned on Twitter by Alberto Manuel, Drinkedin. Drinkedin said: Gary Vaynerchuk on Consumer Expectations. http://acanmedia.com/gary-vaynerchuk-on-consumer-expectations/ http://bit.ly/ctQ448 [...] [...] This post was mentioned on Twitter by Alberto Manuel, Drinkedin. Drinkedin said: Gary Vaynerchuk on Consumer Expectations. http://acanmedia.com/gary-vaynerchuk-on-consumer-expectations/ http://bit.ly/ctQ448 [...]

]]> Comment on Posterous: The Blog For Wineries Without The Time To Blog by El Jefe http://acanmedia.com/posterous-the-blog-for-wineries-without-the-time-to-blog/comment-page-1/#comment-2250 El Jefe Wed, 30 Dec 2009 05:21:29 +0000 http://acanmedia.com/posterous-the-blog-for-wineries-without-the-time-to-blog/#comment-2250 I've been using Posterous for a few months. It's wonderful! In one email, it updates Posterous, my blog elbloggotorcido.com, two twitter accounts, a flickr account, my personal facebook, and my winery facebook page. That's huge! I've been using Posterous for a few months. It's wonderful! In one email, it updates Posterous, my blog elbloggotorcido.com, two twitter accounts, a flickr account, my personal facebook, and my winery facebook page. That's huge!

]]> Comment on Make Your Winery Memorable With Unique Accessories by El Jefe http://acanmedia.com/make-your-winery-memorable-with-unique-accessories/comment-page-1/#comment-2249 El Jefe Wed, 30 Dec 2009 05:16:56 +0000 http://acanmedia.com/make-your-winery-memorable-with-unique-accessories/#comment-2249 um... rubber chickens? And don't tell me that's not a wine accessory! um… rubber chickens? And don't tell me that's not a wine accessory!

]]> Comment on Why Wineries Might Want To Look At Their SEO by Mike Duffy http://acanmedia.com/why-wineries-might-want-to-look-at-their-seo/comment-page-1/#comment-2225 Mike Duffy Wed, 16 Dec 2009 23:27:39 +0000 http://acanmedia.com/?p=406#comment-2225 I think I agree with you. :-) So, why does Goosecross rank so well, and Neal appear on the 2nd page of results? What can wineries do (besides hire one of us)? I think I agree with you. :-)

So, why does Goosecross rank so well, and Neal appear on the 2nd page of results? What can wineries do (besides hire one of us)?

]]> Comment on Why Wineries Might Want To Look At Their SEO by Tim Elliott http://acanmedia.com/why-wineries-might-want-to-look-at-their-seo/comment-page-1/#comment-2224 Tim Elliott Wed, 16 Dec 2009 16:25:12 +0000 http://acanmedia.com/?p=406#comment-2224 I was suggesting that wineries should own the first page of search results for their specific wines and not generic terms like varietal or even region. For example when you search on 'Goosecross Chardonnay 2007' you get the information the winery has provided as the first result. Do the same for 'Neal Family Cabernet 2003' and you get CellarTracker, Snooth and other retailers before the winery. They might end up selling the wine via those retailers but consumers like to buy directly from the winery particularly if they are limited production or hard to find at retail. The bottom line is to try to control the user experience and maybe capture the sale. Being the first or second result will be important as consumers start to use their mobile devices to make purchases. I recommend producing compelling content regularly and use a CMS like Wordpress to power your website as the best way to SEO your web presence. If you want to do the fancy keyword stuff, fine, but I wouldn't start there. What do you think Mr. Winery Website Report? ;-) I was suggesting that wineries should own the first page of search results for their specific wines and not generic terms like varietal or even region. For example when you search on 'Goosecross Chardonnay 2007' you get the information the winery has provided as the first result. Do the same for 'Neal Family Cabernet 2003' and you get CellarTracker, Snooth and other retailers before the winery. They might end up selling the wine via those retailers but consumers like to buy directly from the winery particularly if they are limited production or hard to find at retail. The bottom line is to try to control the user experience and maybe capture the sale. Being the first or second result will be important as consumers start to use their mobile devices to make purchases.

I recommend producing compelling content regularly and use a CMS like WordPress to power your website as the best way to SEO your web presence. If you want to do the fancy keyword stuff, fine, but I wouldn't start there.

What do you think Mr. Winery Website Report? ;-)

]]> Comment on Why Wineries Might Want To Look At Their SEO by Mike Duffy http://acanmedia.com/why-wineries-might-want-to-look-at-their-seo/comment-page-1/#comment-2223 Mike Duffy Tue, 15 Dec 2009 17:41:39 +0000 http://acanmedia.com/?p=406#comment-2223 I think the real question is "What are you currently optimizing for?" and "What are people searching for?" (which is what you should actually be optimizing for). It's EXTREMELY unlikely that a winery will rank highly for generic (but commonly searched terms) like "red wine" or a varietal name such as "zinfandel". I'm not convinced that any amount of SEO will change that. How should wineries approach SEO, in your opinion? I think the real question is "What are you currently optimizing for?" and "What are people searching for?" (which is what you should actually be optimizing for).

It's EXTREMELY unlikely that a winery will rank highly for generic (but commonly searched terms) like "red wine" or a varietal name such as "zinfandel". I'm not convinced that any amount of SEO will change that.

How should wineries approach SEO, in your opinion?

]]> Comment on The $15 DIY Starter Winery Website by Mike Duffy http://acanmedia.com/the-15-diy-starter-winery-website/comment-page-1/#comment-2221 Mike Duffy Tue, 01 Dec 2009 03:11:06 +0000 http://acanmedia.com/?p=400#comment-2221 Nice post, Tim. I wish I'd written it. Nice post, Tim. I wish I'd written it.

]]> Comment on Grow Twitter Followers In 4 Easy Steps by Muniraj http://acanmedia.com/grow-twitter-followers-in-4-easy-steps/comment-page-1/#comment-2212 Muniraj Fri, 06 Nov 2009 10:49:21 +0000 http://acanmedia.com/?p=359#comment-2212 Hi ! It was interesting read, can you tell me how can i add friend without logging into twitter account. Is it possible or not? Thanks for your time! Hi !

It was interesting read, can you tell me how can i add friend without logging into twitter account. Is it possible or not?

Thanks for your time!

]]> Comment on Amazon Pauses Wine Program by Mike Duffy http://acanmedia.com/amazon-pauses-wine-program/comment-page-1/#comment-2210 Mike Duffy Fri, 30 Oct 2009 17:54:56 +0000 http://acanmedia.com/?p=396#comment-2210 Depressed, eh? Thanks for the mention, and, on reflection, a good guess at the reality of the situation. Depressed, eh? Thanks for the mention, and, on reflection, a good guess at the reality of the situation.

]]> Comment on New Vine’s Demise & The Future of Direct Shipping by Beth http://acanmedia.com/new-vines-demise-the-future-of-direct-shipping/comment-page-1/#comment-2167 Beth Wed, 03 Jun 2009 03:12:03 +0000 http://acanmedia.com/?p=352#comment-2167 Sad to hear. Over promise under deliver has been their motto. Clients should have seen it coming. The winners in this will be Winetasting Network and Copper Peak Logistics as each are the most equipped for this and word is both planning for some time for this. Keep posted. NVL will try to resurrect in some form or fashion or the board will seek a "White Knight" unless the WK buys it, gets rid of all the management and incorporates it into an existing platform it will fail. WTN or Copper Peak why don't you just purchase certain assets of NVL. WTN I know you have the cash and backing? Sad to hear. Over promise under deliver has been their motto. Clients should have seen it coming. The winners in this will be Winetasting Network and Copper Peak Logistics as each are the most equipped for this and word is both planning for some time for this. Keep posted. NVL will try to resurrect in some form or fashion or the board will seek a "White Knight" unless the WK buys it, gets rid of all the management and incorporates it into an existing platform it will fail. WTN or Copper Peak why don't you just purchase certain assets of NVL. WTN I know you have the cash and backing?

]]> Comment on New Vine’s Demise & The Future of Direct Shipping by Charlotte Milan http://acanmedia.com/new-vines-demise-the-future-of-direct-shipping/comment-page-1/#comment-2166 Charlotte Milan Tue, 02 Jun 2009 20:15:33 +0000 http://acanmedia.com/?p=352#comment-2166 Kathleen Hoertkorn, founder of New Vine Logistics, a Napa-based wine shipping and fulfillment company, and Chairman of the Board Homer Dunn’s response about the suspension of business operations: NVL is currently working with customers to transfer all services to another means of legal direct shipping, and in the meantime, is finalizing all work, including compiling of reports, reconciling inventory and invoices, and performing all of the necessary business operations for the months of May and June. In response to comments that the company knew it was in financial trouble, Hoertkorn affirmed that they “truly believed that they would have been funded and were not expecting to have to cease operations.” Hoertkorn stated that she will keep winery customers, employees and shareholders advised of next steps. “Our employees and our customers are our top priority during this difficult time. We will work with our customers to make as smooth and expedient shipping transition as possible.” Kathleen Hoertkorn, founder of New Vine Logistics, a Napa-based wine shipping and fulfillment company, and Chairman of the Board Homer Dunn’s response about the suspension of business operations:

NVL is currently working with customers to transfer all services to another means of legal direct shipping, and in the meantime, is finalizing all work, including compiling of reports, reconciling inventory and invoices, and performing all of the necessary business operations for the months of May and June.

In response to comments that the company knew it was in financial trouble, Hoertkorn affirmed that they “truly believed that they would have been funded and were not expecting to have to cease operations.”

Hoertkorn stated that she will keep winery customers, employees and shareholders advised of next steps. “Our employees and our customers are our top priority during this difficult time. We will work with our customers to make as smooth and expedient shipping transition as possible.”

]]> Comment on New Vine’s Demise & The Future of Direct Shipping by Nlucca http://acanmedia.com/new-vines-demise-the-future-of-direct-shipping/comment-page-1/#comment-2165 Nlucca Tue, 02 Jun 2009 12:16:25 +0000 http://acanmedia.com/?p=352#comment-2165 NVL always operated with blue sky promises by management that were seldom kept. Many wineries had started with NVL and left due to poor service and broken promises. In the end the turn in the economy simply exposed NVL's shortcomings. The direct shipping of wine is safe and will continue to expand with solid compliance partners and consumer demand. NL NVL always operated with blue sky promises by management that were seldom kept. Many wineries had started with NVL and left due to poor service and broken promises. In the end the turn in the economy simply exposed NVL's shortcomings. The direct shipping of wine is safe and will continue to expand with solid compliance partners and consumer demand. NL

]]> Comment on New Vine’s Demise & The Future of Direct Shipping by @tekmobo http://acanmedia.com/new-vines-demise-the-future-of-direct-shipping/comment-page-1/#comment-2164 @tekmobo Tue, 02 Jun 2009 05:19:17 +0000 http://acanmedia.com/?p=352#comment-2164 I doubt they would walk away from wine. Entering the wine market was a business decision that was made regardless of NVL. They will find another logistics company or companies to work with. I agree that it would have been nice to get the beta up before the busy season, but I'm going to guess that this has set back the project about 4-6 months. I doubt they would walk away from wine. Entering the wine market was a business decision that was made regardless of NVL. They will find another logistics company or companies to work with. I agree that it would have been nice to get the beta up before the busy season, but I'm going to guess that this has set back the project about 4-6 months.

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