I attended an event last week in San Francisco supporting client Israeli Wine Direct. About 250 people were there for conversation, some good food and wine. Nothing too unusual there except that the attendees were mostly women bloggers attending BlogHer and the host was author, blogger and venture capitalist Guy Kawasaki.
I think this is the [...]
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I’m in route to the Bay Area right now getting ready to speak on a panel at WITS on Wine 2.0. Since my specialty is in social media, I’m sure the topic of blogging will come up during our discussion. Lest you think I’m a guy with a social media hammer looking to [...]
Last week we completed our discussion of plugins and we are nearly ready to start to create great content and launch our Wordpress website. But there is one major consideration left to deal with; look and feel.
Luckily, there are plenty of free themes available for download that can be further modified to meet your needs. [...]
There is no formula to building community with social media, it’s all about creating content that educates and entertains your audience. And doing it on a predictable basis. It’s really that simple although there are some other things you can also do to increase your audience.
I was reminded of this point listening to an interview [...]
Let me start by stating I think Tom Wark is one of the best wine bloggers and his writing always gets me thinking. But yesterday I bristled a bit over his thoughts about promoting a blog. It’s not that his list is a bad one — and I do get his tongue-in-cheek shtick about naked [...]
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As wineries explore social media, one of the decisions to be made is sampling wine bloggers. Like the traditional wine press, positive reviews from bloggers can provide good content for customers searching for your wine online. But a bad review can be damaging and continue to show up years after the review was [...]
Over the holiday weekend I was thinking about which blogs to recommend clients read daily from the long list of wine (84 feeds) and social media (75 feeds) blogs that I read. It was pretty tough to get these down to a selection most winery owners would actually read on a daily basis, which I [...]
When I left off last week, we had just covered my “must-have” Wordpress plugins and I promised a list of favorites for adding more functionality to your website.
The following are presented in alphabetical order as I look at what is installed on this site but I’ll add a few niche plugins at the end for [...]
For wineries wondering how to tackle wine education to Millennials a good example is presented here by internet celebrity and entrepreneur Kevin Rose and Wine Library TV’s Gary Vaynerchuk.
In the space of seven minutes they talk about how to open a bottle of wine, the best corkscrews to use, how decanting wine improves the experience [...]
Since I’ll be on a panel about Wine 2.0 next month at the Wine Industry Technology Symposium (WITS) my antennae were raised by this post about what questions not to ask panelists about social media. Since much of Wine 2.0 is based on social marketing, I expect several of these questions to be raised, such [...]
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