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Once you get started blogging and establish an editorial calendar one of the next things you’ll want to tackle is how to optimize your posts for search engines. While there are a lot of theories about this, I found the advice from this post to be the most useful.
In a nutshell, write descriptive [...]
Earlier this week I riffed on a tweet from Randy Hall and decided that I would try to reach the goal of 3,000 tweets on my Winecast account and attempt to get 3,000 followers. The first goal is challenging enough since there is only about a month left between now and my goal of Labor [...]
When I counsel clients on blogging I stress that authenticity and disclosure is the cornerstone of credibility in the blogosphere. When one is responding to comments or participating in forum discussions there should be no question as to who is posting; in fact, I encourage the use of a signature file with links back to [...]
I attended an event last week in San Francisco supporting client Israeli Wine Direct. About 250 people were there for conversation, some good food and wine. Nothing too unusual there except that the attendees were mostly women bloggers attending BlogHer and the host was author, blogger and venture capitalist Guy Kawasaki.
I think this is the [...]
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I’m in route to the Bay Area right now getting ready to speak on a panel at WITS on Wine 2.0. Since my specialty is in social media, I’m sure the topic of blogging will come up during our discussion. Lest you think I’m a guy with a social media hammer looking to [...]
Last week we completed our discussion of plugins and we are nearly ready to start to create great content and launch our Wordpress website. But there is one major consideration left to deal with; look and feel.
Luckily, there are plenty of free themes available for download that can be further modified to meet your needs. [...]
There is no formula to building community with social media, it’s all about creating content that educates and entertains your audience. And doing it on a predictable basis. It’s really that simple although there are some other things you can also do to increase your audience.
I was reminded of this point listening to an interview [...]
Let me start by stating I think Tom Wark is one of the best wine bloggers and his writing always gets me thinking. But yesterday I bristled a bit over his thoughts about promoting a blog. It’s not that his list is a bad one — and I do get his tongue-in-cheek shtick about naked [...]
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As wineries explore social media, one of the decisions to be made is sampling wine bloggers. Like the traditional wine press, positive reviews from bloggers can provide good content for customers searching for your wine online. But a bad review can be damaging and continue to show up years after the review was [...]
Over the holiday weekend I was thinking about which blogs to recommend clients read daily from the long list of wine (84 feeds) and social media (75 feeds) blogs that I read. It was pretty tough to get these down to a selection most winery owners would actually read on a daily basis, which I [...]
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