These are my links for June 19th through June 24th:
- Wine Brands: Generation Y: the lost generation? – Interesting post about three market segments from Gen-Y, the “forgotten” generation between Gen-X and Millennials (or are they just “old Millennials”?)
- The Winery Web Site Report: Conversational Marketing for Wineries – Wondering what social media is all about? Take a look at Social Media in Plain English (great video overview of social media)
- 1200 gather to pay tribute to Mondavi – decanter.com – the route to all good wine – Over a thousand guests gathered on what would have been Robert Mondavi’s 95th birthday to pay tribute to the life of the legendary Napa winemaker. Earlier memorials had featured the family and his closest friends, and a huge public gathering is planned…
- Israel’s wine industry reveals its California ties – Once on the fringe of the wine world, Israel’s current generation of winemakers is traveling, studying and working in vineyards throughout the world. The international experience they bring back has created a new generation of Israeli wineries.
- Wine Brands: After women and Millennials, a new target: the gay community? – When writing Wine Brands I was mostly interested in two groups, women and Millennials. I might have missed a third group, the gay community, targeted by wine makers as early as 2003.
- The Winery Web Site Report: Twitter for Wineries – Once a week, tweet (that is, send) a special promotional code to your followers for free shipping, an 10% discount, a limited availability wine, a rubber chicken, whatever… See what happens. If you like the results, do more of it…
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