These are my links for July 8th through July 11th:
- I’m Pouring Israeli Wine for 200 Lady Bloggers! | Israeli Wine Direct – Putting some of the theories I’ve been blogging about into action… a case study will be forthcoming after the event next week.
- Another Paper Return Bites the Dust: Required Electronic Filing in New York (Due July 15th) – ShipCompliant – New York announced that their semi-annual New York Wine Manufacturer’s Report of All Wine Directly Sold and Shipped? is required to be filed online. Shipments made from January 1, 2008 to June 30, 2008 must be reported to the New York Liquor…
- Ten Secrets to Better Blogging | chrisbrogan.com – 10 articles on blogging by Chris Brogan.
- The Winery Web Site Report: Creating Online Video – If you’re thinking about dipping your toe into online video for your winery, here’s a nice guide to doing online video on the cheap and easy.
- How to Change the World: Everything You Need to Know About Online Advertising–Advice from 1923 – Hopkins’s book is only fifty-seven pages long, but it’s filled with simple, clear, and classic advice about topics such as salesmanship, headlines, storytelling, pricing, content, samples, distribution, testing, and naming.
- Social Media Does Not Replace Marketing Strategy | chrisbrogan.com – “BUT social media tools alone are not especially built to carve out more productive customers on their own. That still requires a strategy and surrounding marketing & products to help convert potential segments of the community into potential customers.”
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