Image by Andrew Feinberg via FlickrThese are my links for July 26th through August 3rd:
- Gary Vaynerchuk: The wine world’s new superstar – Features, Food & Drink – The Independent – “In a spartan room above a New Jersey liquor store, a revolution is fermenting. With his witty, irreverent, in-your-face approach to the time-honoured art of wine tasting, Gary Vaynerchuk, the 32-year-old son of Soviet immigrants, is a megastar…”
- Twelve Ways to Sell Social Media to Your Boss | chrisbrogan.com – For those looking for the benefits of social media marketing, here’s a dozen to start with…
- How to Measure Social Media ROI for Business – “The key takeaway, regardless of how your company chooses to measure engagement, is that you have a success metric in mind before you begin. Without some sort of benchmark, it’s impossible to determine your ROI.”
- Social Media will Normalize –Why Dedicated Roles and Direction are Required – “Summary: Expect dedicated roles to appear –but as a guide, not a force”
- How I use Twitter, and you? – Good primer on using Twitter fully for those confused or just starting out.
- smashLAB – White Paper: A Primer in Social Media – Excellent white paper on social media; every winery owner should read this…
- Why does wine blogging matter? – “The wine business has always sought ways to reach out to consumers and communicate the personality and individuality of their wines, and now blogging… makes this possible.”
- Honig Blog – “There is absolutely no reason natural wine corks should end up as landfill, when recycled cork can be converted into a variety of new products.” — a good cause more wineries should support.
- Fermentation: The Daily Wine Blog: Gratefulness – A great post about one of my clients’ new blog. Some good points about writing style and point of view that is applicable to any winery who blogs.
- How to Make Your Blog More Personal – “Over the last few years of blogging I’ve found that readers really respond well to when you approach your blogging in a more personal way.”
- 50 Steps to Establishing a Consistent Social Media Practice | chrisbrogan.com – A great digest of tips for getting the most out of your social media initiatives by Chris Brogan.
- Wannabe Wino: Michel Schlumberger Jumps In! – “I’d like to extend a warm welcome to the newest winery blog, coming from one of my favorite Sonoma area wineries, Michel Schlumberger.”
- Israeli Wine Tweetups are Coming: For Twitterers ONLY! | Israeli Wine Direct – “SO if you want to play, and you live in a state we can ship to, and you can get a group of 10+ people, THEN first, follow me here on Twitter, then email me richard@israeliwinedirect.com to chat further.”
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