Bookmarks for July 26th through August 3rd

August 5, 2008 by Tim Elliott · Comments
Filed under: Links

Image by Andrew Feinberg via Flickr

These are my links for July 26th through August 3rd:

Gary Vaynerchuk: The wine world’s new superstar – Features, Food & Drink – The Independent – “In a spartan room above a New Jersey liquor store, a revolution is fermenting. With his witty, irreverent, in-your-face approach to the time-honoured art of wine tasting, Gary Vaynerchuk, the 32-year-old son of Soviet immigrants, is a megastar…”
Twelve Ways to Sell Social Media to Your Boss | chrisbrogan.com – For those looking for the benefits of social media marketing, here’s a dozen to start with…
How to Measure Social Media ROI for Business – “The key takeaway, regardless of how your company chooses to measure engagement, is that you have a success metric in mind before you begin. Without some sort of benchmark, it’s impossible to determine your ROI.”
Social Media will Normalize –Why Dedicated Roles and Direction are Required – “Summary: Expect dedicated roles to appear –but as a guide, not a force”
How I use Twitter, and you? – Good primer on using Twitter fully for those confused or just starting out.
smashLAB – White Paper: A Primer in Social Media – Excellent white paper on social media; every winery owner should read this…
Why does wine blogging matter? – “The wine business has always sought ways to reach out to consumers and communicate the personality and individuality of their wines, and now blogging… makes this possible.”
Honig Blog – “There is absolutely no reason natural wine corks should end up as landfill, when recycled cork can be converted into a variety of new products.” — a good cause more wineries should support.
Fermentation: The Daily Wine Blog: Gratefulness – A great post about one of my clients’ new blog. Some good points about writing style and point of view that is applicable to any winery who blogs.
How to Make Your Blog More Personal – “Over the last few years of blogging I’ve found that readers really respond well to when you approach your blogging in a more personal way.”
50 Steps to Establishing a Consistent Social Media Practice | chrisbrogan.com – A great digest of tips for getting the most out of your social media initiatives by Chris Brogan.
Wannabe Wino: Michel Schlumberger Jumps In! – “I’d like to extend a warm welcome to the newest winery blog, coming from one of my favorite Sonoma area wineries, Michel Schlumberger.”
Israeli Wine Tweetups are Coming: For Twitterers ONLY! | Israeli Wine Direct – “SO if you want to play, and you live in a state we can ship to, and you can get a group of 10+ people, THEN first, follow me here on Twitter, then email me richard@israeliwinedirect.com to chat further.”