Comments on: What Wineries Can Learn From Gary Vaynerchuk http://acanmedia.com/2008/05/08/what-wineries-can-learn-from-gary-vaynerchuk/ Conversational Marketing for the Wine Industry Thu, 21 Aug 2008 19:42:02 +0000 http://wordpress.org/?v=2.6 By: Tim Elliott http://acanmedia.com/2008/05/08/what-wineries-can-learn-from-gary-vaynerchuk/#comment-296 Tim Elliott Sun, 11 May 2008 17:03:08 +0000 http://acanmedia.com/?p=80#comment-296 Thanks for stopping by, Smoke, and for your leadership at Wine 2.0 and WITS. I missed you in the crowd at the Crushpad event but hope to see you later this year. Thanks for stopping by, Smoke, and for your leadership at Wine 2.0 and WITS. I missed you in the crowd at the Crushpad event but hope to see you later this year.

]]> By: Smoke Wallin http://acanmedia.com/2008/05/08/what-wineries-can-learn-from-gary-vaynerchuk/#comment-295 Smoke Wallin Sun, 11 May 2008 16:34:35 +0000 http://acanmedia.com/?p=80#comment-295 Hey Tim, very nicely written! Good advice on all fronts. One thing in particular I like is a theme that Cornelius and I are focused on at Wine 2.0 www.winetwo.com - to wit - doing events with consumers. As we ramp up taking Wine 2.0 on the road to NY in September it is all about bringing in new consumers to the wine movement. This works for wineries and for all the online folks building out their networks. Regards, Smoke Hey Tim,
very nicely written! Good advice on all fronts. One thing in particular I like is a theme that Cornelius and I are focused on at Wine 2.0 http://www.winetwo.com - to wit - doing events with consumers. As we ramp up taking Wine 2.0 on the road to NY in September it is all about bringing in new consumers to the wine movement. This works for wineries and for all the online folks building out their networks.
Regards,
Smoke

]]> By: Tim Elliott http://acanmedia.com/2008/05/08/what-wineries-can-learn-from-gary-vaynerchuk/#comment-288 Tim Elliott Fri, 09 May 2008 15:21:57 +0000 http://acanmedia.com/?p=80#comment-288 I hear that argument all the time from small producers but think everyone can find as little as an hour a day to dip a toe in the social media waters. Twitter is a good first step, for example. Thanks for stopping by Joel. I hear that argument all the time from small producers but think everyone can find as little as an hour a day to dip a toe in the social media waters. Twitter is a good first step, for example.

Thanks for stopping by Joel.

]]> By: Joel http://acanmedia.com/2008/05/08/what-wineries-can-learn-from-gary-vaynerchuk/#comment-283 Joel Fri, 09 May 2008 03:54:02 +0000 http://acanmedia.com/?p=80#comment-283 Nice article, Tim. I think smaller wineries need a little more help tho because the effort required to do all your saying doesn't leave much time to make wine! (Jeff Stai is an exception, he's insane!). Gary is an advisor and we've discussed his support for OWC (details to come). Jill is kinda right, its not his audience and wine trade usually finds him, not vice versa. Cheers! Nice article, Tim. I think smaller wineries need a little more help tho because the effort required to do all your saying doesn’t leave much time to make wine! (Jeff Stai is an exception, he’s insane!).

Gary is an advisor and we’ve discussed his support for OWC (details to come). Jill is kinda right, its not his audience and wine trade usually finds him, not vice versa.

Cheers!

]]> By: Tim Elliott http://acanmedia.com/2008/05/08/what-wineries-can-learn-from-gary-vaynerchuk/#comment-280 Tim Elliott Fri, 09 May 2008 02:22:38 +0000 http://acanmedia.com/?p=80#comment-280 Jill, Yea, Gary's not in the OWC yet but I'm sure he will join soon enough... Jill,

Yea, Gary’s not in the OWC yet but I’m sure he will join soon enough…

]]> By: Jill http://acanmedia.com/2008/05/08/what-wineries-can-learn-from-gary-vaynerchuk/#comment-279 Jill Fri, 09 May 2008 02:06:02 +0000 http://acanmedia.com/?p=80#comment-279 Is Gary not a member of OWC? Couldn't find him during a quick search a moment ago. The one group he doesn't need to market to at this point, I guess, is the wine industry?! Is Gary not a member of OWC? Couldn’t find him during a quick search a moment ago. The one group he doesn’t need to market to at this point, I guess, is the wine industry?!

]]> By: Tim Elliott http://acanmedia.com/2008/05/08/what-wineries-can-learn-from-gary-vaynerchuk/#comment-277 Tim Elliott Fri, 09 May 2008 01:24:07 +0000 http://acanmedia.com/?p=80#comment-277 Excellent point, Linda. Part of being authentic and transparent is treating people like they are humans. Cheers! Excellent point, Linda. Part of being authentic and transparent is treating people like they are humans.

Cheers!

]]> By: LEMills http://acanmedia.com/2008/05/08/what-wineries-can-learn-from-gary-vaynerchuk/#comment-276 LEMills Fri, 09 May 2008 00:50:02 +0000 http://acanmedia.com/?p=80#comment-276 One more message that I heard, related to the first point: Talk with people as if they were people, not as "customers" or "stakeholders" or "kids" or "amateurs" or even "experts." Act as if you care about people, and they'll listen to you a lot better and remember a lot more about you than they would if you treated them like numbers on a sales chart or know-nothings or worse. This works for many subjects, including but not limited to technology OR wine! - @LEMills on twitter One more message that I heard, related to the first point: Talk with people as if they were people, not as “customers” or “stakeholders” or “kids” or “amateurs” or even “experts.” Act as if you care about people, and they’ll listen to you a lot better and remember a lot more about you than they would if you treated them like numbers on a sales chart or know-nothings or worse.
This works for many subjects, including but not limited to technology OR wine!
- @LEMills on twitter

]]> By: Tim Elliott http://acanmedia.com/2008/05/08/what-wineries-can-learn-from-gary-vaynerchuk/#comment-269 Tim Elliott Thu, 08 May 2008 23:53:46 +0000 http://acanmedia.com/?p=80#comment-269 Thanks Gary. What you are doing is making a big difference and more wineries will join us. Hope our paths cross sometime later this year. Cheers! Thanks Gary. What you are doing is making a big difference and more wineries will join us. Hope our paths cross sometime later this year.

Cheers!

]]> By: Gary Vaynerchuk http://acanmedia.com/2008/05/08/what-wineries-can-learn-from-gary-vaynerchuk/#comment-264 Gary Vaynerchuk Thu, 08 May 2008 22:37:14 +0000 http://acanmedia.com/?p=80#comment-264 I hope wineries listen, there is so much room for victory for all :) effort in your community will win. I hope I get to meet all those winery owners so they get to know me better :) Nice article and good luck with all your doing :)! I hope wineries listen, there is so much room for victory for all :) effort in your community will win. I hope I get to meet all those winery owners so they get to know me better :) Nice article and good luck with all your doing :)!

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