The first edition of a new podcast focused on using social media to connect with customers and sell more wine.
This podcast is a recording of a seminar, What Every Winery Should Know About Social Media, given at COPIA in Napa on Monday, April 28, 2008. Thanks to Tom Merle from Winery Direct Services for arranging the venue.
Show Notes:
01:08 - Introduction by Tom Merle
01:35 - What Every Winery Should Know About Social Media
03:22 - “Markets Are Conversations”
05:13 - Web 2.0 Is Upon Us
06:19 - What is Social Media?
07:07 - Examples
14:37 - Rules of The Road
28:06 - Social Media Tools 1
34:43 - Social Media Tools 2
37:51 - Outreach Techniques
50:27 - Case Studies
50:29 - Stormhoek
52:24 - Wine Library TV
53:13 - Sacre Bleu
53:52 - Pinotblogger / Capozzi Winery
55:50 - Twisted Oak
57:38 - Further Reading
59:10 - Contact Details
Presentation in Powerpoint format
Feedback: acanmedia@gmail.com
Copyright 2008 Acan Media, Inc. Licensed to the public under Creative Commons
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[...] my seminars in Napa and Sonoma last April I covered a number of social sites but really didn’t make recommendations on which [...]
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